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Carnival Cruise Line Explains Luggage Policy With Loyalty Perks

Many cruise lines offer a variety of perks and benefits to their most loyal guests, travelers who set sail with them over and over. While some perks are more popular than others, one of Carnival Cruise Line’s most coveted perks is its priority debarkation process.

This benefit is provided to Platinum and Diamond level guests in the cruise line’s Very Important Fun Person (VIFP) program, and permits those guests to debark the ship first at the end of a cruise.

This can be very beneficial indeed, as travelers can get on their post-cruise way ahead of crowds and can even make earlier flights or be well on their way home before other passengers have even made it down the gangway.

The perk can be confusing when compared to self-assist luggage debarkation, however. One cruiser brought up the comparison to John Heald, Carnival Cruise Line’s Brand Ambassador, who provided clarification on the overall process.

“What is the intent of self-assist?” the guest asked. “Why are self-assisters called to depart before VIP Diamonds who are waiting for luggage to be taken to the carousel? Other cruise lines do not have self-assist.”

Self-assist debarkation is when guests carry off all their luggage by themselves, with no bags removed the night before and placed in the cruise terminal for collection. Travelers must be able to handle all bags on their own – hence, “self” assist – as there will be no assistance from crew members or porters from the ship to the cruise terminal.

Heald noted that self-assist is essential for today’s ships, as larger vessels carry thousands of passengers and it would be impossible for all bags to be handled by crew members. The original poster had claimed to have sailed twice aboard Carnival Jubilee recently, which can welcome 6,631 guests if fully booked.

“We must have self assist,” Heald confirmed. “Without it the debarkation of 6,000 guests on your ship would take many more hours which would result in a very late embarkation [for the next cruise].”

Heald also notes that US Customs and Border Protection also has a say in managing cruise ship debarkation and timing, and would have input on whether or not self-assist processes were manageable and effective.

How Self-Assist Debarkation Impacts VIFPs

While the original poster does not appear to understand what self-assist debarkation is, they certainly don’t seem to want their perks interrupted regardless of efficiency.

“If you do this then let the perk of being first off the ship happen,” they insisted. “We were not off the ship until 8:15 [a.m.].”

Heald explains the overall order of how self-assist travelers as well as Diamond and Platinum VIFP guests are managed for debarkation.

“We do take Diamond and Platinum and Faster to the Fun and Suite guests who have all their own bags with them off the ship first, before anyone else,” he confirmed.

Cruise Packing and Luggage
Passengers Heading for Cruise (Photo Copyright: Cruise Hive)

These travelers are the VIFP and purchased benefit travelers who are also electing to use self-assist debarkation. This is the very first group of passengers who are permitted off the ship, as soon as the vessel is cleared for debarkation.

“Then once your tag 1 and tag 2 bags have been placed ashore by the port authority stevedores we will call guests ashore,” Heald explained. “While we wait for those bags to be placed ashore then yes, we do allow other guests on self-assist to leave.”

This is where the commenter’s confusion may come from. Diamond and Platinum guests who are not using self-assist debarkation are automatically assigned luggage tags in Zone 1 and Zone 2, the first bags that will be unloaded from the ship and placed in the terminal for collection.

However, it does take time for those bags to be moved to the terminal and ready for debarking guests to claim. In that short interval after the vessel is cleared for passengers to leave and before all Zone 1 and Zone 2 bags are ready for guests, other self-assist debarkation passengers are allowed to debark, even if they are not Diamond or Platinum level VIFPs.

Read Also: 6 Ways to Protect Your Cruise Ship Luggage

This ensures that debarkation is moving along as efficiently as possible, without delays or breaks waiting for luggage to be offloaded and placed in the terminal.

“I should also say that having you off the ship by 8:15 a.m. is, well, not too bad I think,” Heald concluded.

As for the original poster’s claim that “other cruise lines do not have self-assist” – this is untrue. Royal Caribbean, Norwegian Cruise Line, and Disney Cruise Line, among others, all offer self-assist debarkation options – this writer has used it every time, on every line.

Other commenters also note that self-assist is a common option with all cruise lines, and that being off such a large cruise ship by 8:15 a.m. is indeed efficient when one does not carry their own bags.

Some cruise passengers simply prefer the convenience of having larger bags taken off by crew members so they are waiting in the terminal, while other passengers are more interested in ensuring a faster, earlier debarkation and therefore, tote their bags themselves.

What all travelers do tend to agree on, however, is that the entitlement of some guests – of any loyalty level – is far more ridiculous than any debarkation confusion.

More Formal Attire Wanted for Carnival’s Dining Experience

While all of Carnival’s specialty restaurants offer a top-notch, gourmet experience, none are quite as exclusive as The Chef’s Table. 

The Chef’s Table is a multicourse, gourmet dinner for a select group of 12-16 guests – with the evening hosted by the master executive chef.

The price ($106 – $140 depending on the sailing) also includes a champagne toast, hors d’oeuvres, and a comprehensive tour of the galley. 

The recommended attire for the experience is cruise casual or elegant – which suggests that this would be a more formal affair. 

But after one cruiser had the opposite experience, she wrote to Carnival Brand Ambassador John Heald on his Facebook page to complain about the lack of formality. 

“Yesterday I received a negative comment about the Chef’s Table. Actually it was a two pronged complaint featuring a comment about the dress code or lack of it with the lady thinking it should be ‘a formal affair,’” Heald summarized for his followers. 

But ultimately, Heald wasn’t too worried about the possible lack of adherence to the dress code. 

“I know that I have said many times that I don’t understand why what someone else is wearing will ever affect the taste of the food or the fun that you’re having,” Head said in a follow-up post.

What the brand ambassador was more worried about is the guest claimed to have heard the crew members swearing in the kitchen – which would count as inappropriate behavior. 

“The second comment was that during the galley tour portion of this brilliant event she had overheard ‘swearing and bad language’ from the staff. Now obviously if that is correct and she did then we should apologise, so I did,” Heald said.

While it’s not confirmed that foul language was actually used, Heald reminded his followers that working in a busy cruise ship kitchen can be a very high pressure situation – and asked that guests have grace for stressed-out crew members. 

Dress Code is a Hot Button Issue

While something as simple as following a dress code sounds like it shouldn’t be controversial, dress code faux pas on Carnival ships are frequently up for debate on Heald’s Facebook page.

Regarding the woman’s experience at The Chef’s Table, Heald’s followers were largely on her side – seeing the lack of formality as a sign of disrespect. 

“The Chef’s table is lovely and fun. I would see it as disrespectful for someone to show up in shorts and flip flops. You don’t have to be formal, but a level of class and effort would be nice,” one former cruise guest replied. 

“I dress appropriately for the occasion. The Chef’s Table has always been a ‘special’ occasion, so with respect for the Chef and others who went to a lot of effort to create delicious food in an elegant setting, I dress accordingly. It seems disrespectful, to me, to dress any differently,” added another past passenger.

Carnival Cruise Line Chef's Table
Photo Courtesy: Carnival Cruise Line

Read Also: How to Truly Enjoy Your Dining on 3 Major Cruise Lines

But while the Chef’s Table requires some extra effort as a unique and VIP experience, even what guests wear to the main dining room has caused controversy. 

Some recent drama started after Heald (and most of his responding followers) sympathized with a guest who was cyberbullied for wearing sandals to dinner in the main dining room – which she did for medical reasons. 

But in the comments section, Heald’s followers were quick to turn on each other after some cruisers thought it would be okay to wear Crocs to dinner – which is apparently where many draw the line. 

“On your shoe post there are people saying they wear Crocs on formal night. IMHO, crocs are just too ugly to wear unless you’re under the age of ten, or have foot problems that make wearing any other shoes extremely uncomfortable. Just saying,” one person wrote at the time.

The dress code for Carnival’s main dining room does call for cruise elegant attire – meaning men should wear nicer jeans or slacks with collared or dress shirts while women should wear pantsuits, semi-formal or sun dresses, and elegant skirts.

Elite Loyalty Guests Won’t Get Perk on Upcoming Carnival Sailings

Being one of Carnival’s most loyal cruisers certainly comes with benefits – some of which are priority embarkation and early access to cruise cabins to drop off belongings.

These exclusive benefits are only available to elite Diamond and Platinum members of Carnival’s VIFP (Very Important Fun Person) Club or guests who purchase the Faster to the Fun (FTTF) package.

These elite loyalty members also typically get priority to leave and re-board the ship within ports of call. 

However, two upcoming sailings will not be able to accommodate these perks because there are simply too many elite loyalty guests booked on the voyages. 

“Due to the high number of Diamond and Platinum guests joining us on this voyage, we will not be able to provide priority embarkation or debarkation (including at any of the ports of call).” read a letter from Colleen Oliverio, Vice President of Guest Services.

Additionally, Diamond guests will not be guaranteed their usual main dining room seating requests for dinner due to the anticipated number of guests onboard. 

The removal of these perks is fairly common for Carnival Journeys sailings – which both of the impacted voyages are – due to a larger number of VIFP guests that choose these voyages. Even so, the change is likely still frustrating.

“These operational changes are consistent with other Carnival Journeys cruises where we have a very large number of Diamond and Platinum guests. We apologize for any disappointment and thank you for your understanding,” continued the letter.

The first impacted sailing is a cruise to Hawaii that will be operated by Carnival Radiance – which will embark from Long Beach, California, on December 1, 2024. 

The 14-night cruise calls for stops at Hilo, Hawaii; Kahului (Maui), Hawaii; Honolulu (Oahu), Hawaii; Nawiliwili (Kauai), Hawaii; and Ensenada, Mexico. 

The second impacted sailing will be the December 6, 2024, embarkation for Carnival Venezia. 

The 12-day one-way sailing will embark from New York – calling on St. Thomas, US Virgin Islands; St. Croix, US Virgin Islands; Oranjestad, Aruba; Willemstad, Curacao; and Grand Turk, Turks and Caicos. 

The 4,090-guest ship will disembark in Port Canaveral (Orlando), Florida, on December 18, 2024 – which will be her new homeport for the winter. 

Why are These Cruises so Busy?

Lately, many Carnival guests have noticed that their sailings have felt extra crowded – and it will likely only get worse through the holiday season. 

December is a popular month to travel, as people find their jobs slow down for the holidays and kids go on school vacation. 

Perhaps more so because of the crowds, Carnival’s most elite VIFP members will likely be displeased by the lack of perks – especially after all the money they would have given the cruise line. 

For context, Platinum guests have to be on a Carnival ship for 75-199 cruise days and Diamond guests have to sail with Carnival for 200+ cruise days to reach their status.

Carnival Radiance Cruise Ship
Photo Copyright: Darryl Brooks / Shutterstock / Cruise Hive

Read Also: What to Expect When You Go on a Carnival Cruise

But while the loss of perks is annoying, what will likely be the biggest issue is the reminder that staterooms are only available for a brief visit upon boarding and won’t immediately be ready for guests to settle in.

“Staterooms will be ready after 1:30 PM. Once on board, please feel free to drop off any carry-on luggage in your stateroom before heading to lunch,” wrote Oliverio.

As is the norm, this perk is meant to add convenience by allowing guests to drop off their belongings and then clear out until the cruise cabins are officially available. However, this often isn’t good enough for many guests.

Indeed, the drop-off perk is frequently a hot button topic on Carnival Brand Ambassador John Heald’s Facebook page, as many guests want immediate full access to their staterooms. 

As recently as earlier in November, a fiery Platinum guest confronted Heald virtually because they misunderstood the early access policy. 

After a 14 hour drive to the cruise port, all the passenger wanted to do was take a nap – but was furious when they realized they weren’t able to stay in their cabin just yet. 

Paired with the loss of perks, bringing up the cabin access rules may add more fuel to the fire for guests who don’t agree with the policy.

Feeling the Love as Princess Cruises Debuts at Port Canaveral

The very first “Love Boat” ever to set sail from Port Canaveral has arrived with festive fanfare at her new homeport. This represents great expansion in the port’s popularity as well as more diversity of sailings available for Princess Cruises fans.

Caribbean Princess sailed into the central Florida homeport early Wednesday morning, November 27, 2024 following her transatlantic cruise from Rome at the end of her European season.

Now, the 112,894-gross-ton, modified Grand class ship will be offering diverse Caribbean itineraries as befits her name. She will remain sailing from Port Canaveral through mid-April 2025, at which time she will relocate for the Alaska sailing season.

“We’re proud to welcome home Caribbean Princess, as she is a perfect addition to this market providing cruise guests with even more attractive and varied cruise options departing from Port Canaveral,” said Captain John Murray, Port Canaveral’s CEO.

As is maritime tradition, the ship was welcomed with key Port Canaveral executives as well as Princess Cruises’ leadership executives on hand for the historic arrival and a momentous plaque exchange between Canaveral Port Authority Commissioner Kevin Markey and Caribbean Princess’s master, Captain Vincenzo Lubrano Lobianco.

“We’re very excited to homeport Caribbean Princess in Port Canaveral,” said Terry Thornton, chief commercial officer for Princess Cruises.  “Port Canaveral has earned its well-deserved reputation as one of the premier ports in cruising and we’re proud and honored to be a part of the Space Coast community.”

Thornton also noted the convenience of Port Canaveral for both fly-in and drive-in travelers, as well as the cruise port’s excellent cruise terminal facilities that make it one of the top-rated cruise homeports by experienced cruisers.

In further celebration of the occasion, as well as to support the local community that Princess Cruises is now joining, the cruise line donated two pallets of food to the South Brevard Sharing Center, a local food pantry and community resource center.

This donation is especially welcome the day before Thanksgiving, as it will help ensure more families can be provided with food during uncertain times.

Sailing from Central Florida Aboard Caribbean Princess

The inaugural sailing of Caribbean Princess from her new homeport is a 4-night Thanksgiving getaway to Grand Turk, where the ship will be visiting on Friday, November 29 before returning to Port Canaveral on Sunday, December 1.

Caribbean Princess will be offering a diverse selection of Caribbean cruises during her season at Port Canaveral, with both Eastern and Western routes on her schedule.

Caribbean Princess in Port Canaveral
Caribbean Princess in Port Canaveral (Photo Courtesy: Port Canaveral)

Read Also: When Is the Best Time to Cruise the Caribbean?

Depending on the sailing date and itinerary length, the ship will be visiting such top ports as St. Thomas, St. Maarten, San Juan, Amber Cove, Grand Turk, Freeport, Roatan, Belize City, Costa Maya, Cozumel, and more.

Sailings range from 6- and 8-night voyages to combined cruises for 14 full days aboard the outstanding vessel, giving travelers every opportunity to enjoy all of her features, amenities, and hospitality. Onboard, guests will also find the innovative Medallion class technology for digitized convenience and a seamless experience.

After spending the 2025 summer season sailing in Alaska, Caribbean Princess will offer winter sailings from Port Everglades in Fort Lauderdale before returning to Port Canaveral for the summer 2026 season, when she will offer 7-night itineraries through October 2026.

Caribbean Princess can welcome 3,140 passengers aboard and is also home to approximately 1,200 international crew members who are eager to welcome all travelers to their new homeport.

Cruising Sees Big Spike During Thanksgiving Holiday

As millions of travelers take to the skies, highways, and railroads this Thanksgiving season, a surging number also will board cruise ships, which are going all out to create a festive holiday atmosphere for guests.

For the 2024 season, AAA predicts that just under 80 million people will travel at least 50 miles from their homes during the Thanksgiving weekend, which counts as November 26 to December 2, 2024.

The number includes all forms of travel, by air, car, bus, train, and cruise ship. Overall, AAA finds that 1.7 million more people will travel this Thanksgiving weekend versus in 2023. 

Breaking down the figures, 71.4 million will drive, 5.8 million will fly, and 2.2 million will use some other form of transport, including cruise ships, buses, and trains. 

Many cruisers who booked Thanksgiving vacations at sea will use multiple forms of transport, since virtually all will fly or drive to their embarkation ports before boarding their ships.

Diving deeper into the “other” transport options, AAA found an overall spike of close to 9% compared to 2023, but cruising is seeing a much bigger increase, with domestic and international cruise bookings up 20% versus Thanksgiving 2023.

Thanksgiving is the busiest holiday for travel, and this year we’re expecting to set new records across the board, from driving to flying and cruising,said Stacey Barber, vice president of AAA Travel

Americans reconnect with family and friends over Thanksgiving, and travel is a big part of that. AAA continues to see travel demand soar post-pandemic with our members looking for new adventures and memorable vacations,”  added Barber.

Some of the biggest drive-to ports in the US are PortMiami, Port Canaveral, and the Port of Galveston, Texas. In fact, Galveston is in the process of expanding its parking facilities.

According to the port, more than 30 million people live within a 300-mile radius of the port, making it a top drive-to cruise embarkation site for major metro areas like Houston, Austin, and Dallas, Texas.

No doubt many of the 5.8 million travelers who will fly to their destinations for the Thanksgiving holiday will be cruisers bound for embarkation ports, since holiday cruises are extremely popular.

Cruise lines offer special onboard events such as parties and holiday menus. Carnival Cruise Line in early November 2024, revealed details of its Thanksgiving feast being prepared for guests across the fleet.

Passengers Passing Other Docked Cruise Ships in Miami
Passengers Passing Other Docked Cruise Ships in Miami (Photo Credit: gary yim)

Special three-course meals will feature traditional Thanksgiving favorites, including roast turkey with all of the trimmings, plus tasty treats like pumpkin soup. Guests can also choose a honey-glazed ham entree as an alternative to turkey, and a vegetarian dish, Cauliflower, and Gruyere Cheese Soufflé will be offered as well.

Cruisers Can Book Black Friday Deals for 2025-26

Even those who are not cruising during the 2024 Thanksgiving holiday can still get in on the action for next year, since most of the major cruise lines have rolled out their Black Friday booking promotions.

Many of these special discounts and value-added perks are offered in 2025 and 2026, depending on the cruise line.

Read Also: Top 10 Busiest US Cruise Homeports

Virgin Voyages, for instance, is offering cruise fare discounts combined with bar tab credits on all sailings with departures through 2026. Bookings must be made by December 3, 2024. The bar tab credits are based on the cruise length.

Upscale boutique line Oceania Cruises has a Black Friday offer that combines a cabin upgrade with a choice of three other perks — a drink package, an onboard credit up to $1,000, or free or reduced air fare.

Other cruise lines are tempting future guests with discounted fares for the third and fourth guest in a cabin, reduced deposits, and free cruise fare for children, among other benefits. Read the fine print, though, since some cruise lines will exclude holiday sailings from these discounts.

Carnival Reminds Guests About Documenting Mobility Scooters

With the busy holiday travel season underway, it is a popular time for families to gather together to share the spirit of the season. When some family members need mobility assistance, however, there are extra challenges to ensure they can travel safely and efficiently, including documenting their assistive scooters.

Passengers on Carnival Cruise Line need to be aware that they must fill in the Mobility Questionnaire, which includes detailing their scooter’s dimensions and noting any other accessibility requirements they may have.

This issue was recently addressed by the cruise line’s Brand Ambassador, John Heald, in response to guest concerns about whether or not the form must be printed.

“I’ve been with Carnival since 2000. Mom and I take scooters with us. In the last 8 yrs I’ve never had an issue until now. I don’t have a printer or desk computer. I usually just call and let them know it’s the right size, that they come apart, that we don’t need help etc.,” the guest explained.

The commenter goes on to explain that they have now been told the form must be sent in and cannot be confirmed verbally with a phone call.

“I don’t want to spend money buying a printer,” they said. “With limited mobility getting to the library, waiting for a computer to open up and paying to print something that should be done on my phone, possibly in the app, or by call is just not a good thing.”

With so many businesses now having gone digital and paperless, it does seem unusual that Carnival Cruise Line would require a printed form.

Worth Reading: Carnival Issues Stern Reminder to Guests During Emergencies

Other travelers who use scooters were quick to chime in, however, noting that the form is a .pdf file that can be filled out on a phone, saved, and emailed back to the cruise line’s Guest Access team – no printing needed.

“I forgot we did this,” apologized Heald. “So I see the wonderful [commenter] has given you some great advice which I hope you can use.”

The original poster does express further frustration as “a technically challenged elderly person” unfamiliar with how to edit the .pdf or return it as needed. Other guests have offered assistance to help walk the poster through how to manage the document so it can be used for multiple sailings with ease.

Some commenters do wonder, however, how the original poster would print luggage tags and boarding passes if they don’t have a printer and don’t want to use the public library.

Of course, luggage tags are not necessary if travelers carry all their bags on to the ship themselves, and boarding passes can be shown to check-in personnel via the Carnival Hub app, no printing required.

It would, of course, be a good addition to the app if Carnival Cruise Line were to add the Mobility Questionnaire to its features, making it even easier for travelers to present all proper documentation in one convenient place.

Why Do Scooters Need to Be Documented?

Carnival Cruise Line has been cracking down on mobility scooters over the past year to ensure that all travelers abide by onboard requirements and policies for the assistive vehicles.

Specifically, the size requirements for scooters and where they can be stored are the most pertinent issues. All scooters must fit safely within staterooms, and oversized mobility scooters or motorized wheelchairs cannot be permitted onboard.

The exact dimensions of a scooter that can be accommodated depend on the type of stateroom a guest has booked. In a standard stateroom, the scooter must fit through the 22″ doorway, while fully accessible staterooms can accommodate scooters up to 32″ wide.

Cruise Ship Mobility Scooter
Cruise Ship Mobility Scooter (Photo Credit: Joni Hanebutt)

“Scooters that do not fit in the stateroom will not be allowed on board,” the cruise line’s policy reads. “Should a guest be unable to make alternate arrangements to rent a smaller scooter or travel without it, he/she will be denied boarding and no compensation will be provided.”

Furthermore, foldable or collapsible scooters are necessary so they can be stored in the stateroom. No scooters or wheelchairs may be stored in corridors or public areas except for short-term, temporary storage if a guest is attending an event – such as parking a scooter outside the theater to enjoy a production show.

By requiring travelers booked in accessible staterooms or traveling with mobility devices to fill out the questionnaire, Carnival Cruise Line is working to ensure that everyone is aware of the policies and there can be no misunderstandings before or during a cruise so everyone can enjoy their getaway safely and comfortably.

Carnival Responds to Request to Turn HUB App Into a Dating App

Cruise lines have made cruising much more convenient in recent years with the widespread adoption of apps that keep track of guests’ plans and let them know what is going on around the ship. 

On some cruise lines – including Carnival and its sister brands – guests can even order drinks and meals to their location with just a few clicks on the app. 

However, the apps cannot be used to find a potential love match for single cruisers – and that is not changing anytime soon for Carnival Cruise Line, likely to the dismay of a single mom looking to meet the love of her life at sea. 

The cruiser, who is a more elite member of Carnival’s loyalty program with Platinum status, reached out to Carnival Brand Ambassador John Heald to ask if a feature could be added to the HUB App to allow single cruisers onboard to meet – sort of like how dating apps work on land. 

The guest introduced herself in a message on Heald’s public Facebook page: “I am 45, an independent Californian single mom of two teens with a great job.”

“When I do cruise on my own I always think that this would make me a real catch but it seems it’s the opposite. Internet dating is time-consuming and I hardly have time to go out. My question is please can Carnival have an addition to their app that will give the opportunity for single cruisers to meet?,” she continued.

According to Heald, there are no plans in place to introduce any dating app-type features to the HUB – although he sympathized with the struggles of modern dating.

At the current time, the HUB App only allows guests to message and share plans with their immediate travel party members. 

How to Meet New People on Cruises

Although Heald couldn’t definitively say that Carnival would ever consider adding a singles chat feature to the HUB App, he was open to hearing feedback on the idea. 

“I am not sure if we would ever have a “singles meet” on the app…Seriously though I would like your opinion on this. There would be some concerns for sure but generally, what do you think about this?,” Heald wrote in reply to the single mother’s message.

In the over 1,000 comments, the majority expressed that they would rather take part in an in person meet-up during their sailing than stick to messaging potential love interests on the App.

Carnival Hub App
Carnival Hub App

“They have single mixers on the cruises and people do meet on cruise ships and start long term relationships. I met my wife on a Carnival Cruise back in 2009. Married and have three kids together,” one person replied, who fell in love during a mid-cruise meet-up. 

Read Also: 11 Ways You Can Be the Most Romantic During a Cruise

As Heald’s cruise community mentioned, there are usually several different meet-ups per sailing to allow like minded individuals to get to know each other and make new friends. 

According to Carnival’s website, most – if not all – sailings do feature singles mixers. They are often divided by age (over or under 40 years old) and have a meet-and-greet specifically for guests between the ages of 18 and 20. 

Most sailings also include LGBTQI mixers, Narcotics Anonymous meetings, Alcoholics Anonymous meetings, meet-and-greets for card player aficionados, and military appreciation gatherings. 

There may also be opportunities to mingle at other events, such as themed parties, cooking classes, dance classes, ice carving demonstrations, and art auctions. 

Who Owns Norwegian Cruise Line?

Norwegian Cruise Line (NCL) is owned by a company called Norwegian Cruise Line Holdings Ltd., or NCLH, which also owns Oceania Cruises and Regent Seven Seas Cruises.

David J. Herrera is the current president of NCL, and under his leadership, the cruise line has expanded its operations and retained its position as one of the world’s biggest cruise line companies.

This guide will explain everything you need to know about NCL, as well as the background on its parent company, Norwegian Cruise Line Holdings Ltd. (NCLH).

Who Is the CEO/President of Norwegian Cruise Line?

The chief executive officer (CEO) and current president of Norwegian Cruise Line’s parent company, Norwegian Cruise Line Holdings Ltd., is American businessman Harry Sommer.

Before accepting and taking over the role from Frank Del Rio on July 1, 2023, Sommer had served as the president of the company’s largest brand and cruise line, Norwegian Cruise Line. This position is now held by the current president and CEO of Norwegian Cruise Line, David J. Herrera.

As the president of Norwegian Cruise Line (NCL), David J. Herrera leads the brand’s strategic vision, overseeing business areas like revenue management, guest services, and global sales and marketing.

David J. Herrera
David J. Herrera, Norwegian Cruise Line President (Photo Credit: Alexander Tamargo / Norwegian Cruise Line)

Prior to holding this role, he was NCL’s Chief Sales and Marketing Officer, where he gained recognition within the industry for the brand’s boosting market share and establishing record-breaking profits and booking figures

Since joining Norwegian Cruise Line in 2015, Herrera has held multiple senior leadership roles, including Senior VP of Finance, Strategy, and Consumer Research. 

Before getting involved in the cruise industry, he came from a financial background, holding leadership and investment roles at Goldman Sachs and Stanford C. Bernstein. He also co-founded Eastside Financial Group. 

Beyond his professional experience, Herrera is also a proud veteran of the U.S. Army National Guard, and he holds a Bachelor’s degree from Stetson University and an MBA from Dartmouth’s Tuck School of Business.

How Norwegian Cruise Line Came to Be

Norwegian Cruise Line was founded in 1966 by business partners Knut Kloster and Ted Arison. Norwegian Knut Kloster and Israeli-American Ted Arison started their company with a single small ferry called Sunward, which primarily carried passengers and vehicles between Southampton, United Kingdom, and Gibraltar in the Mediterranean Sea.

While the company is now headquartered in Miami, Florida, it was unsurprisingly founded in Oslo, Norway. At the time, it operated under the name Arison Shipping Company, while its single ferry was marketed as part of the Ensign Cruise Company.

Shortly after, Ted Arison departed and relinquished his holdings in the small company to form what would become Carnival Cruise Lines. 

Knut Kloster
Knut Kloster

After Arison’s departure, Kloster purchased two additional ships with the intention of using them to run cruise vacations throughout the Caribbean. At this time, he also renamed the company Norwegian Caribbean Cruise Lines, which would later be shortened to Norwegian Cruise Line.

After switching from passenger ferry services to more cruise-style services centered around the Caribbean, the company quickly grew in popularity and size.

From the initial focus on affordable Caribbean cruises, the freshly rebranded Norwegian Cruise Line began introducing a wide range of industry firsts, including running voyages to its own fully staffed and serviced private island called the Great Stirrup Cay in the Bahamas

In 1979, it purchased and refitted an ocean liner called the SS France, renaming her the Norway. The total cost for the ship and rebuild was over $100 million, which made her both the most expensive and the largest cruise ship made to that point. This decision really helped cement Norwegian Cruise Line as one of the most dominant cruise lines in the entire cruise industry.

SS Norway
SS Norway (Photo Credit: Thorsten Pohl)

Later, during the 1980s, they introduced a new form of cruising called “Freestyle Cruising.” This was a far less formal type of cruise, where passengers were given far more flexibility while on board the ship.

From selecting their own dining times to having numerous onboard attractions to choose from, this form of cruising has since become the standard for the whole industry and shows the impact Kloster and his cruise line have had on the industry.

At the beginning of 2000, Norwegian Cruise Line also merged with two sister luxury cruise brands, Oceania Cruises and Regent Seven Seas Cruises, to form the single parent company we know today, Norwegian Cruise Line Holdings Ltd. (NCLH).

Today, Norwegian Cruise Line is the leading cruise line within the company. It also happens to be one of the most recognizable in the world. 

NCL’s Fleet of Ships

Norwegian Encore Cruise Ship in Miami
Norwegian Encore Cruise Ship in Miami (Photo Credit: YES Market Media)

Currently, Norwegian Cruise Line operates a fleet of 19 world-class, full-sized cruise ships. These ships are subdivided into six different classes: the Sun, Dawn, Jewel, Breakaway, Breakaway Plus, and Prima Class. 

The vessels in these different classes range in both size and passenger capacity. There are also plans to incorporate an additional four cruise ships into the fleet between late 2025 and early 2028, focusing on remaining one of the most modern cruise fleets in the world. These include the Norwegian Aqua, which will have a total guest capacity of over 3,500 passengers. 

The largest of the cruise line’s vessels, like the Norwegian Encore, Norwegian Joy, and the Norwegian Bliss, are part of the Breakaway Class of ships. These offer some of the most cutting-edge amenities and accommodations in the entire cruise industry.

Some of the cruise line’s smaller ships, like the Norwegian Sun and Norwegian Spirit, focus more on visiting diverse destinations and providing their passengers with intimate experiences. 

Breakdown of Norwegian Cruise Line’s Fleet

Here is a basic rundown of the current ships in NCL’s fleet:

  • Norwegian Viva: 142,500 GT, 3,195 guest capacity
  • Norwegian Prima: 143,535 GT, 3,099 guest capacity
  • Norwegian Encore: 169,116 GT, 3,958 guest capacity
  • Norwegian Bliss: 168,028 GT, 3,958 guest capacity
  • Norwegian Joy: 167,752 GT, 3,776 guest capacity
  • Norwegian Escape: 164,998 GT, 4,218 guest capacity
  • Norwegian Getaway: 145,655 GT, 3,903 guest capacity
  • Norwegian Breakaway: 145,655 GT, 3,903 guest capacity
  • Norwegian Epic: 155,873 GT, 4,070 guest capacity
  • Norwegian Gem: 93,530 GT, 2,344 guest capacity
  • Norwegian Pearl: 93,530 GT, 2,344 guest capacity
  • Norwegian Jade: 93,558 GT, 2,352 guest capacity
  • Norwegian Jewel: 93,502 GT, 2,330 guest capacity
  • Norwegian Dawn: 92,250 GT, 2,290 guest capacity
  • Norwegian Star: 91,740 GT, 2,298 guest capacity
  • Pride of America: 80,439 GT, 2,150 guest capacity
  • Norwegian Sun: 78,309 GT, 1,878 guest capacity
  • Norwegian Sky: 77,104 GT, 1,944 guest capacity
  • Norwegian Spirit: 75,904 GT, 1,972 guest capacity

Norwegian Cruise Line’s Net Worth

Norwegian Cruise Line Holdings Office
Photo Credit: JHVEPhoto / Shutterstock

Norwegian Cruise Line’s parent company, Norwegian Cruise Line Holdings Ltd., is currently the world’s third-largest cruise company. It also happens to be one of the most profitable in the cruise industry, so it is no surprise that they have an eye-watering net worth.

 As of 2024, they are believed to have a net worth exceeding $10 billion, with most financial experts estimating the company’s market cap at roughly $10.55 billion. The company is so large that it is listed on the New York Stock Exchange (NYSE) under the symbol NCLH and is regularly included in the S&P 500.

As the fourth biggest cruise line in the world and its status as the most important cruise line under NCLH’s ownership, most experts believe that Norwegian Cruise Line alone has a value of over $8.5 billion. 

Despite the challenges Norwegian and the entire cruise industry faced after the COVID-19 pandemic, the company and its various subsidiaries have fully recovered. Today, it remains one of the most profitable cruise lines in the entire global cruise market.

Final Thought on Norwegian Cruise Line

Norwegian Cruise Line's Prima Ship
Norwegian Cruise Line’s Prima Ship (Photo Credit: AlexKuznetsov)

The cruise line has a long and storied history in the cruise industry, from their humble beginnings as a basic passenger and vehicle ferry company to becoming the leading cruise line under Norwegian Cruise Line Holdings Ltd. banner. Norwegian Cruise Line is now one of the most recognizable cruise lines in the entire world.

While they are not quite as large as the Carnival Corporation, which owns Holland America and Princess Cruises, or Royal Caribbean, which owns Celebrity Cruises and Silversea Cruises, NCLH is still an enormous cruise company.

Read Also: Norwegian Cruise Line Haven – What You Need to Know

Under the ongoing leadership of their President, David J. Herrera, Norwegian Cruise Line seems destined to remain an industry leader. With plans to continue introducing new ships, innovative passenger experiences, and other exciting offerings, there does not seem to be any stopping this cruise industry titan.

Alongside the cruise line’s sister brands, Oceania Cruises and Regent Seven Seas Cruises, Norwegian Cruise Line and its parent company offer a wide variety of cruise experiences for just about every type of cruise passenger. If you are planning a cruise vacation, you cannot go wrong looking into what Norwegian Cruise Line has to offer!

Incident With Passengers Leaked from Icon of the Seas

With up to 7,600 passengers onboard when fully booked as is common during holiday periods, it isn’t surprising that not everyone onboard the world’s largest cruise ship would get along for every minute of their 7-night cruise vacations.

What is surprising, however, is that an altercation could spread across the ship, with video evidence quickly going viral on social media.

Exactly that happened from Icon of the Seas recently, with the Instagram account @OnlyInFlorida sharing the video of the incident.

While the clip is less than a minute in length, it shows multiple passengers yelling toward one another, as well as toward other guests who appear to be simply trying to de-escalate the situation. Likewise, strong words are being exchanged with Royal Caribbean crew members and security, who are also stepping in.

The video was filmed on the Royal Promenade just outside the lower entrance to The Pearl on Deck 5. A nearby clock shows 2 a.m., but it is unknown whether or not the timepiece is actually accurate or simply a decoration. The view outside nearby windows, however, as well as the sparse crowds, do seem to indicate late-night timing.

Worth Reading: Royal Caribbean’s Icon of the Seas Earns Perfect Score From CDC Inspection

While the date of the video has not been confirmed, it was uploaded to social media on Sunday, November 24, 2024, and already has more than 41,500 likes and more than 16,000 total comments.

This could mean the incident took place at the end of the ship’s most recent sailing, which concluded on Saturday, November 23, or at the beginning of the current sailing. Both are 7-night itineraries – the previous cruise, a Western Caribbean voyage, while the current sailing is an Eastern Caribbean route.

Icon of the Seas sails year-round from Miami, Florida, offering alternating Caribbean itineraries, all of which call on Royal Caribbean’s private island destination in the Bahamas, Perfect Day at CocoCay.

While Royal Caribbean has not released any official statement about the incident – cruise lines rarely wish to draw attention to such unruly behavior onboard – it is safe to believe that a full investigation of the circumstances will already be underway.

This will include reviewing security footage, interviewing crew members, and taking note of the individuals involved. If they are found to have violated the cruise line’s code of conduct, they may face fines or other penalties, such as being banned from sailing with Royal Caribbean in the future.

Royal Caribbean’s Guest Health, Safety, and Conduct Policy explicitly states:

“Verbally abusive or offensive language directed toward anyone, including guests, crew members, governmental officials, or others is not permitted,” as well as “inappropriate or abusive behavior is not permitted.”

Who Is Responsible for the Incident?

While the short video does not show the beginning of the trouble, passengers onboard have described that it seemed to have begun in a nearby elevator before spreading to the Royal Promenade. In total, the incident lasted for more than 30 minutes before being fully broken up.

Read Also: Icon of the Seas Comparison – Facts and Stats

It should be noted that the guests in the video appear to be older teens. The cruise line defines minors as anyone under the age of 18, while young adults are defined as ages 18, 19, and 20. In this case, the guests’ parents could be held liable for their poor behavior.

Icon of the Seas Departing PortMiami
Icon of the Seas Departing PortMiami (Photo Credit: Deutschlandreform)

“Parents and guardians are responsible for the behavior and appropriate supervision of their accompanying … young adult(s) throughout their vacation,” the conduct policy reads. “This responsibility applies at all times, regardless of whether the parents and guardians are physically in the company of their … young adult(s).”

Frequent cruisers are no strangers to the, shall we say, less than admirable behavior of teens that can occasionally happen in the later hours, especially on the last night of a cruise after youth programs have ended.

To mitigate this behavior, many cruise lines have implemented youth curfews in recent years. No official fleetwide youth curfew is in effect aboard Royal Caribbean ships, but a ship’s captain or other management officials may enact one at any time if deemed necessary.