I recently had the honor of interviewing Virgin Voyages CEO Nirmal Saverimuttu about the cruise line’s impressive growth as the brand looks forward to welcoming its fourth ship, Brilliant Lady, in September 2025.
But with the fleet of Lady ships about to grow, I couldn’t help but reflect back on how the adults-only cruise line got its start in the competitive cruise industry.
I went on a deep dive into who owns Virgin Voyages, how it was founded, and how its cruise ships offer their “sailors” a one-of-a-kind cruising experience.
Virgin Voyages’ Sir Richard Branson (Photo Courtesy: Virgin Voyages)
English Business Magnate Sir Richard Branson is the famous founder of the cruise line, but he didn’t do it alone.
Instead, the cruise line was officially born on December 4, 2014, through a collaboration between the Virgin Group (which Sir Branson owns) and Bain Capital.
Ownership of Virgin Voyages still falls under the Virgin Group and Bain Capital today.
The idea to add a cruise line to the Virgin Group, which also owns the Virgin Atlantic airline and a total of eight Virgin Hotels between the UK and the US, was first conceived in 2011.
Current CEO Saverimuttu, who was a Virgin Group Executive at the time, and Tom McAlpin, who was CEO of a private residential cruise ship named MS The World, get credit for conceptualizing the idea.
Virgin Voyages CEO Nirmal Saverimuttu
Saverimuttu then brought Bain Capital into the fold, who helped conduct market research to prove that there would be space on the world’s oceans for an adults-only cruising experience.
Over the course of three years, the men raised $700 million from Bain Capital, which became the lead investor in the brand, as well as more than $1 billion from private investors and institutions.
When Did the Cruise Line Launch?
The Fleet
Launch
Gross Tons
Guest Capacity
Current Homeports
Scarlet Lady
October 6, 2021
110,000
2,770
Miami, Barcelona, Athens
Valiant Lady
March 18, 2022
110,000
2,770
Miami, San Juan, New York
Resilient Lady
May 14, 2023
110,000
2,770
Miami, Athens, San Juan
Brilliant Lady
September 5, 2025
110,000
2,770
Miami, Seattle, LA
On June 23, 2015, Virgin Voyages announced that it had signed an agreement with the popular Italian shipyard, Fincantieri, to construct its first three Lady ships. Fincantieri is commended as the largest shipbuilder in Europe.
The plan was to deliver three ships back-to-back, all of which would be 110,000 gross tons with a capacity for around 2,800 passengers plus 1,150-1,160 crew members.
The mid-sized ships were initially expected to launch in 2020, 2021, and 2022.
Of course, this had to be delayed due to the COVID-19 pandemic, which shut down cruising operations for months and slowed construction.
Scarlet Lady came first. Though she was supposed to enter service on April 1, 2020, her maiden voyage did not embark from her homeport of Miami, Florida, until October 6, 2021.
Virgin Voyages’ Scarlet Lady (Photo Credit: EQRoy)
Up next was Valiant Lady. Even with pandemic-related construction delays, including floating out two months behind schedule, she officially launched on March 18, 2022, with a 3-night maiden voyage from Portsmouth, England.
Resilient Lady came the following year, with her inaugural voyage setting sail on May 14, 2023, from Athens, Greece.
Launching three cruise ships in less than two years (and in the wake of a pandemic) is a hugely impressive feat, but the cruise line wasn’t done.
Just over two years since this accomplishment, Brilliant Lady will be launching in September of 2025.
No additional new builds have been announced for after Brilliant Lady, but my recent conversation with Saverimuttu showed that the cruise line has no plans of slowing its forward momentum.
How Has Leadership Changed?
Photo Courtesy: Virgin Voyages
Sir Richard Branson remains involved in guiding the cruise line as its owner and founder.
He is known to join select special event sailings, such as the celebratory “Red Hot” voyages, and to personally take part in surprise giveaways.
The most noticeable change within Virgin Voyages’ leadership structure has been with who has filled the role of CEO and President.
Tom McAlpin first filled the role and was appointed when the cruise line was first established in 2014. He stepped down from the head of the companyin 2023, but is still involved as the current chairman.
The CEO role then went to Saverimuttu, who had previously acted as the Chief Commercial Officer from the Virgin Group and as President and Chief Experience Officer.
Filling a Niche in the Cruise Market
Passengers on Resilient Lady Cruise Ship (Photo Credit: JTTucker)
A major factor behind Virgin’s success, which I spoke about at length with Saverimuttu, is that the cruise line will only ever be an adults-only brand. This means guests must be above 18 years old to sail.
Virgin Voyages offers these adults-only cruising experiences at a more affordable price point than other luxury adults-only brands, with mostly inclusive sailings averaging at $250 to $300 per night.
Because kids are never and will never be allowed onboard, the cruise line was able to craft an experience specifically for adults in ways that other major brands like Royal Caribbean and Carnival Cruise Line can’t.
For example, balcony cabins feature their own hammocks for relaxing, which wouldn’t be safe with kids around.
Spaces that might normally be used for family friendly entertainment have also been dedicated to cultivating the ultimate culinary experiences for more mature palettes.
Image Courtesy: Virgin Voyages
Instead of using traditional buffets, the eateries on Virgin’s ships are a bit more intimate and have their own dedicated kitchens.
Everything is made to order by teams led by Michelin-star chefs, which ensures quality and lessens food waste.
The vibe is also a lot more casual, with no strict dress codes and no set dining times, so guests can relax, party, and eat at their leisure.
For guests looking to stay active, there are of course a variety of options from themed parties for dancing to a variety of included group fitness classes.
All in all, the experience onboard is a lot like visiting an innovative boutique hotel, which has helped the brand stand out from its competitors.
Virgin Voyages’ Net Worth
Virgin Voyages Funnel (Photo Credit: George Wirt)
Determining the exact net worth of the brand is difficult because it’s a private company, but estimates from 2023 suggested it was around $3.8 billion at the time (and I wouldn’t be surprised if the number has grown).
Virgin Voyages has a robust sales presence in the US and Europe, including throughout Spain, Portugal, Ireland, Belgium, Luxembourg, Denmark, Sweden, Norway, and the Netherlands.
In 2022, the company also secured a $550 million investment from BlackRock, an investment management and financial services company, that helped pave the way for the brand’s continued growth.
At the beginning of this year, Virgin Voyages experienced record-breaking bookings and revenue during the 2025 Wave Season, with bookings up 34 percent year-over-year and revenue climbing by 45 percent.
Where is Virgin Voyages Headquartered?
Photo By: Robin Hill/IA Interior Architects
Virgin Voyages’ is currently headquartered in Plantation, Florida, which is only about 37 minutes away from the Cruise Capital of the World (Miami).
If you are interested in experiencing Virgin Voyages’ niche onboard experience for yourself, bookings can be made by visiting the cruise line’s website or calling the cruise line.
You can also book through Cruise Hive with our new booking feature, which often comes with significant discounts.
The cruise line offers a variety of itineraries to destinations through the Caribbean and the Bahamas, Europe, and even Australia, so there should be a sailing that checks off bucket list destinations for everyone.
Once Brilliant Lady enters service, the cruise line will begin offering cruises from Los Angeles and to Alaska (from Seattle) for the first time in its history.
I know I will certainly be trying to get onboard when Brilliant Lady is in my hometown of Los Angeles, and I’ll hope to see many of our readers there!
In today’s digital age, it’s still a surprise that cruise lines print tickets for shore excursions, but Celebrity Cruises is changing its procedures.
Guests setting sail to the Bahamas recently on Celebrity Reflection received a letter from the cruise line touting a “subtle but meaningful update.”
In the letter, Celebrity Cruises announced that the ship’s Shore Excursions have transitioned to a fully digital format, so passengers will no longer need printed tickets.
“All your shore excursion details will now be conveniently accessible through the Celebrity Cruises app on your mobile device,” the Shore Excursions Team said, reminding passengers to stay connected to the ship’s Wi-Fi to access the app.
This shift means the Sea Pass card, used for room access and onboard purchases, will now double as the verification needed for excursions.
“There’s no need to worry if you don’t receive a physical ticket. Your Sea Pass card will serve as your key,” said the team.
Instead of a ticket, passengers can scan their Sea Pass at designated meeting points to allow excursion staff to confirm bookings and participation.
Celebrity Cruises, like other cruise lines under Royal Caribbean International’s umbrella, has been gradually digitizing more of its onboard processes.
While the letter did not say if this digital movement is fleetwide, it most likely is the direction the cruising line is taking, following on the heels of Carnival Cruise Line’s May 2025 announcement that it would be forgoing paper shore excursion tickets and move to digital check-ins.
Passengers on that cruise line use their Sail & Sign card and the Carnival HUB app for shore excursions.
Cruising in the Digital Age
The shift to digital shore excursion tickets aboard Celebrity Reflection is just a blip in a larger movement to improve efficiency when sailing.
Embarkation, for example, used to be more tedious, involving printed boarding passes and long lines. Now, it’s becoming more streamlined through mobile apps and digital IDs.
Most cruise lines allow guests to check in ahead of time using their apps, uploading necessary documents, questionnaires, and security photos before even arriving at the terminal.
On embarkation day, guests simply show a barcode or QR code on their phones for scanning. For cruise lines like MSC Cruises and Royal Caribbean, facial recognitionis being used at select ports to speed up identity verification.
Once onboard, apps become central to the cruise experience. Guests can unlock stateroom doors, track luggage, and see real-time updates on onboard events and activities.
Dining reservations, show tickets, spa appointments, and even kids club check-ins are also more likely to be handled digitally. In fact, many ships offer interactive maps and push notifications, so passengers know when activities begin or if a venue is reaching capacity.
Digital wallets linked to passenger accounts have also replaced the need to carry cash or credit cards. Room keys or wearable tech like Disney Cruise Line’s DisneyBand or Royal Caribbean’s WOW Band act as a contactless payment tool.
Disembarkation is also getting a digital upgrade. Some cruise lines now assign departure groups via the app, allowing guests to track their place in line and avoid waiting in crowded lounges.
Even custom declarations, once filled out by hand, can now be submitted electronically in advance in many ports.
And for those without smartphones, many ships still provide in-room TV and kiosks displaying much of what is available on the app.
Now if only we could find a way to stay digital but keep adding stamps to our passport books for the coolness factor.
While losing a ship to dry dock in the heat of summer vacation time tested the patience of Carnival Cruise Line guests sailing out of New Orleans, the wait is finally over – and was well worth it!
The 110,000-gross-ton Carnival Liberty is back in action out of New Orleans, bringing exciting new features and a refreshed look after a major dry dock.
The ship resumed week-long sailings to the Bahamas and the Western Caribbean on July 13, 2025, taking up to 2,974 happy passengers back to sea.
The ship now includes the Heroes Tribute Bar & Lounge, a venue designed to recognize US military personnel and their families. First introduced on Carnival Panorama, the addition makes the popular bar available on 15 ships in the fleet.
Also joining in the fun is a new WaterWorks aqua park featuring updated waterslides, including the spiraling AquaTunnel and the long, winding Twister slide.
The ship’s mini golf course, located on the Sun Deck, was also redesigned, while the onboard Arcade on the Promenade Deck received new gaming stations and entertainment options for younger guests.
Families will find improvements across Camp Ocean and Club O2, the cruise line’s dedicated spaces for kids and teens, while adults looking to relax can do so in the new Cloud9 Spa.
The completely overhauled spa space features new décor, updated beauty stations, modern steam rooms, upgrades to the adjacent fitness center, and a new Elemis Boutique.
Speaking of boutiques, retail areas aboard Carnival Liberty were also reorganized with refreshed FUN Shop displays and a new High Spirits liquor store.
The ship’s casino also got a facelift with a new layout and additional slot machines and gaming tables.
Even guest services got an overhaul with updated photo services, a Dream Studio for personalized sessions, and the addition of a Carnival Adventures desk to provide passengers with a centralized location to learn about and book excursions.
Carnival Cruise Line also made accessibility improvements, expanding accessible pathways and enhancing ADA features in several public spaces and staterooms.
Dry Dock Hiccups
Carnival Liberty’s seven-week drydock began on May 17, 2025, but the refurbishment didn’t go entirely as planned.
Midway through the scheduled work at the Navantia shipyard in Cadiz, Spain, a labor stoppage forced Carnival Cruise Line to abruptly shift the ship to a different facility.
The strike, which involved thousands of metalworkers, disrupted multiple shipyard operations and, as a result, the cruise line was forced to cancel the ship’s planned July 6 cruise from New Orleans.
Carnival Liberty Heading to Marseille Dry Dock (Photo Credit: Barcos Por Cadiz)
Carnival Liberty was transferred to the Chantier Naval de Marseille shipyard in France, where refurbishment was finished. (The cruise line has since filed a lawsuit against Navantia for the disruption.)
Her first sailing post-refurbishment is a Western Caribbean itinerary. After departing Port NOLA on July 13, the ship will call in Montego Bay, Jamaica; George Town, Grand Cayman; and Cozumel, Mexico, before returning on July 20, 2025.
The following week, the vessel will sail a Bahamian route that includes its first visit to Celebration Key, Carnival Cruise Line’s new private destination.
That itinerary also features calls in Key West, Florida, and Nassau, Bahamas.
Carnival Cruise Line has more in store across its fleet with Carnival Mardi Gras set to begin dry dock September 27 to October 15, 2025, followed by Carnival Conquest in January 2026.
Nearly two weeks after France’s Christian Estrosi, mayor of Nice, personally arrived by boat to demand Royal Caribbean’s Voyager of the Seas leave the Villefranche-sur-Mer harbor, a French court has temporarily blocked the new restrictions he set.
On Sunday, July 13, 2025, the French news source La Monde reported the administrative court in Nice sided with Prefect Laurent Hottiaux and suspended an order issued just four days earlier by the mayor.
The mayor’s order would sharply limit stopovers by ships carrying more than 2,500 passengers, such as Voyager of the Seas, which carries up to 3,100 guests.
In its ruling, the court stated that Estrosi, who is also president of the Metropole Nice-Côte d’Azur, lacked the legal authority to impose such limits.
“Only the prefect of the Alpes-Maritimes can, as part of his water police powers, organize the entrances, exits, and movement of ships,” the judge wrote.
The suspended order, dated July 9, 2025, tried to ban cruise stopovers of ships with more than 450 passengers at the Port of Nice, and limit Villefranche-sur-Mer to no more than 65 large ship visits per year – only one per day.
Estrosi argues the restrictions are necessary due to the “climate emergency, the protection of marine biodiversity, the promotion of reasonable tourism, and the protection of heritage.”
Nice Mayor Angry at Royal Caribbean Ship
Still, the prefect said the order was “tainted with several illegalities and likely to compromise the exercise of public or individual freedom.”
The suspended order would have impacted five upcoming cruise calls in Nice by the end of 2025 and 15 in 2026, from a total of 176 already scheduled.
In Villefranche-sur-Mer, the rules would have affected 12 calls by year’s end and 53 more in 2026, adding up to over 200,000 expected passengers.
Reacting to the court’s decision, Estrosi said the city would hold the national government accountable if no alternative action is taken.
Legal Battle Follows Dramatic Confrontation
Tensions between Mayor Estrosi and the cruise ship industry escalated when the 137,276-gross-ton Voyager of the Seas arrived in Villefranche-sur-Mer on July 3, 2025.
Anchored off the village, Estrosi, in a widely shared video, approached the ship aboard a port police vessel and attempted to hand deliver his order to the ship’s captain.
The captain, following maritime protocol, refused to allow him onboard.
Nice Mayor Angry With Royal Caribbean Ship (Credit: France3)
Critics have accused Estrosi of using public theatrics, with the Cruise Lines International Association (CLIA) also responding, denying that a ban was ever formally enacted and that Royal Caribbean had not broken any laws with its call.
“To our knowledge, there is no formal measure in place restricting responsible cruise operations in the area,”Philomène Bouchon, CLIA’s director of strategic communications told Cruise Hive.
Bouchon criticized the mayor’s attempt to board the vessel, calling it unlawful.
“Access to ships in operation is strictly limited to registered passengers and crew members, visitors with pre-approval, and officials with proper authority,” she stated.
CLIA also noted that the ship’s call had been authorized by the Alpes-Maritimes prefecture and the Nice Metropolitan Authority – chaired by Estrosi himself – without objection.
The organization warns that such behavior risks undermining efforts to promote sustainable tourism and is “deeply regrettable.”
The prefect of Alpes-Maritimes echoed this position in a local broadcast, stating that no valid administrative order had been issued.
For now, the court’s suspension of Estrosi’s restrictions keeps cruise traffic flowing, including today’s Bastille Day visits by Celebrity Cruises’ Celebrity Equinox and Cunard’s Queen Victoria.
Explora Journeys’ Explora II, Marella Cruises’ Marella Discovery, Silversea’s Silver Whisper, and Celebrity Cruises’ Celebrity Ascent are scheduled through August.
One of the coolest parts of sailing on a brand new cruise ship is being among the first to experience everything that’s new.
However, one of the most exciting entertainment offerings will not be available on Norwegian Aqua’s upcoming 7-night Caribbean cruise that embarks from Port Canaveral, Florida, on July 19, 2025.
Indeed, there will be no performances of “Revolution: A Celebration of Prince” in the Aqua Theater and Club for the duration of the cruise as a new cast will be onboarding and getting used to the main stage theater that week.
Time has flown since the first Prima Plus-class ship debutedat the end of March, which means it really is just about time for a new cast to take the reins from the inaugural performers.
Crew contracts for performers in NCL’s production shows typically last for around four to six months.
“We wanted to give you a quick heads-up about a small change to your entertainment lineup. The show ‘Revolution: A Celebration of Prince’ won’t be featured during your sailing, as it coincides with a scheduled cast rotation and production installation,”Norwegian Cruise Line wrote to booked guests.
“But not to worry, your entertainment schedule is still packed with incredible performances, each one just as exceptional,”the letter continued.
As this show is brand new and the headlinerin the three-story theater, I can understand why some will be disappointed to miss the one-hour Prince Tribute.
The performance is supposed to be an incredibly fun, immersive experience that highlights Prince’s rise to fame, his classic hits, and the diversity within the artist’s career.
Guests have the unique option to watch the show from the dance floor with the cast or from traditional theater seats, with energetic performances taking place both on and off the stage.
Norwegian Aqua Shows
It’s also not currently performed on any other NCL ship, so the only way to see it would be to book another sailing onboard Norwegian Aqua.
She does offer alternate itineraries, such as 6-8 night voyages to Bermuda out of New York, so it may be worth coming back for round two.
The impacted sailing is port heavy and Caribbean specific, with stops scheduled at Puerto Plata, Dominican Republic; St. Thomas Island, US Virgin Islands; Tortola, British Virgin Islands; and Great Stirrup Cay, the cruise line’s private island in the Bahamas.
More Entertainment Onboard
As the cruise line reassured its passengers, there will still be plenty of entertainment onboard to thrill and delight guests.
In addition to the musical Prince Tribute, the cruise line also enhanced a fan-favorite show for its new 156,300-gross ton vessel.
“Evolution,” which first premiered onboard Norwegian Spirit more than a decade ago, has been revamped as “Elements: World Expanded” for the newest addition to the fleet.
This means that the show, which is inspired by the four elements of earth, water, air, and fire, is more immersive with new magic and acrobatics that are blended with music, dance, and other special effects.
Additionally, the “Welcome Aboard Show” that features vocalists, dancers, and other entertainers will still be running in the main theater, as will the “Ocean Music Fest,” which is a vibrant jam session and concert experience.
Excitingly, the Aqua Theater and Club can be transformed into a club (as the name suggests) for themed parties and dancing.
Especially for those who are missing the Prince show, they will want to check out “Pop Life,” which is a Prince-inspired club experience and dance party.
Other fan favorites from across the fleet will also still be part of the fun, such as game shows like “The Price is Right LIVE on NCL.”
Sid Norman’s Pour House, which is a more casual and intimate “dive-bar” inspired venue, will also be hosting rock-and-roll tributes to icons like Fleetwood Mac and the Rolling Stones throughout the voyage.
Crisis averted! After losing power shortly after setting sail, Norwegian Star’s current sailing is back on track with no impact to the itinerary.
The 2001-launched cruise ship embarked on a 14-night Transatlantic sailing to Iceland from New York’s Manhattan Cruise Terminal yesterday, July 12, at 4:00 p.m. EST.
Tug boats had to help the 91,740-gross ton ship back to Pier 88 in Manhattan, where thankfully, the issue was able to be resolved quickly.
“On July 12, 2025, the ship departed New York City at its scheduled departure time of 4:00 p.m. As a result of a technical propulsion issue, the captain made the decision to return to the port with the assistance from two tugboats,”a spokesperson from Norwegian Cruise Line told Cruise Hive.
“After further inspection, the issue was quickly resolved by the time the ship returned to port.“
It’s not clear what caused the issue, but the ship reportedly suffered from propulsion issues and power loss in 2003, 2004, 2005, 2006, 2015, 2016, 2017, 2018, and 2019.
Many of these incidents were related to the Azipod propulsion system that is used by several NCL ships, but it’s unclear if Azipod was the culprit this time.
Norwegian Star Issue (Credits: P.Cartwright & Amy Ray Beardall)
“Following clearance from the United States Coast Guard, the ship departed New York City at 12:30 a.m. and is scheduled for a sea day on Sunday, July 13 before the expected arrival into Halifax, Nova Scotia, Canada on Monday, July 14,” the spokesperson’s statement continued.
Cruise tracking data confirmsthat the ship departed once again at 12:30 a.m. PST on the morning of July 13 and is cruising along at normal speeds to her first port call, which is on Halifax, Nova Scotia, Canada, on July 14.
This is great news for the up to 2,348 passengers onboard, who at this time, will not need to miss out on any of their planned port calls.
The exciting itinerary includes stops at Sydney, Nova Scotia, Canada; Prince Edward Island, Canada; Nuuk, Greenland; Paamiui, Greenland; Isafjordur, Iceland; Akureyri, Iceland; and Grundarfjordur, Iceland, before disembarking in Reykjavik, Iceland, on July 26, 2025.
Are Power Outages Becoming More Common?
Lately, there has been a slight uptick in news of power outages impacting cruise ships, leaving some to wonder how safe they will be on their next sailing.
Just this summer, MSC Orchestra experienced an extended power outage following a small electrical fire in June, while Celebrity Infinity was stranded in Kusadadi, Turkey, for several days in July following its own small fire and blackout.
During the 4th of July holiday, Royal Caribbean’s Harmony of the Seas also experienced an overnight power outage after minor electrical issues caused a firewall to go down.
With the Netflix “Trainwreck” documentary also bringing the infamous “Poop Cruise” onboard Carnival Triumph back into the spotlight at around the same time as these outages, some are nervous about meeting a similar fate on their next cruise.
Carnival Triumph During “Poop Cruise” (Photo Credit: Netflix)
That said, large-scale power outages really are uncommon, especially when you consider that hundreds (if not thousands) of cruise ships are sailing around the world constantly and only a few have had notable issues as of late.
In every recent situation, the ships were able to either resolve the issue quickly or situate themselves in a port where passengers could come and go at their leisure and have access to the expected creature comforts.
The cruise lines have also grown a lot since Carnival Triumph’s 2013 poop cruise, and are prepared to spring into action should a problem arise.
First, modern cruise ships have backup generators onboard that can provide emergency power if there is a main engine failure or another type of electrical issue.
Additionally, skilled engineers are part of the crew and are onboard for every voyage to troubleshoot and start making repairs at sea when necessary.
In the unlikely event of an emergency, cruise ships have a variety of ways to contact land or other vessels for immediate assistance, including very high frequency radios, digital selective calling, and satellite communication methods.
The rollout of Starlink internet, which delivers broadband internet access using satellites in outer space, have also improved connectivity in recent years.
The news of norovirus spreading on a cruise ship is enough to instill fear in all who cruise, but a nightmare is unfolding on a current cruise, with one in six passengers falling ill to the highly contagious gastrointestinal virus.
German-based cruise line Phoenix Reisen’s 44,656-gross-ton Artania set off from Bremerhaven, Germany, on July 5, 2025 with nearly 1,200 passengers excited to visit nine ports in Norway.
However, just days into the voyage, reports began to circulate that illness was moving through the ship. One recent update claims 197 passengers have tested positive for norovirus.
Acting municipal chief medical officer in Norway’s Vestvågøy, Hallvard Angelsen, confirmed the numbers in a statement to Norwegian Broadcasting Corporation’s NRK.
“So far, no local infections have been reported at ports where the ship has docked, but the virus has a 48-hour incubation period, so we will have a clearer picture in about a day and a half,”Angelsen said to the press.
Artania made its first call in Bronnoysund on July 8 after two days at sea, during which 50 cases had been reported, according to local media.
It has since sailed to Gravdal on July 9, Honningsvag on July 11, Alta on July 12, and is currently calling in Tromsø on July 13, 2025.
The voyage still has four upcoming calls in Andalsnes, Geiranger, Hellesylt, and Bergen before returning to Bremerhaven on July 19, 2025.
Reports from the vessel say symptomatic passengers have been confined to their cabins. Additionally, a doctor and nurse joined Artania from Lofoten’s Arctic Guide Service to assist with managing ill passengers, according to NRK.
The welcome help also arrived with more disinfectants and hand sanitizer as the ship reportedly ran out due to the outbreak.
It spreads easily from person to person through contact with contaminated surfaces, food, or water.
Symptoms typically appear within 12 to 48 hours of exposure and include the sudden onset of vomiting, diarrhea, stomach cramping, and sometimes fever or body aches.
While most people recover in one to three days, both the CDC and ECDC note that guests can remain contagious for up to two days after symptoms stop – and in some cases, even longer.
The virus can survive on surfaces for days and requires thorough disinfecting to eliminate, which is why the CDC’s Vessel Sanitation Program outlines strict procedures for cruise lines to follow.
While Artania is not sailing under US jurisdiction, its onboard medical staff and shore agents are following similar containment strategies, which include isolating symptomatic passengers, disinfecting all common areas frequently, and limiting access to buffets and shared utensils.
Although the ship has replenished its hand sanitizer, the CDC says alcohol-based hand sanitizers may not be effective against norovirus. Instead, it recommends frequent handwashing with soap and water.
So far in 2025, the CDC has recorded 17 gastrointestinal illness outbreaks aboard cruise ships in the US, with 12 attributed to norovirus – a figure already nearing or surpassing the yearly totals for 2023 (14) and 2024 (18).
Experts told US media they attribute the rise to the emergence of a new strain, GII.17, which accounts for nearly 80 percent of US cases since last summer.
Whether returning from a cruise vacation or simply re-boarding following a stop at a port of call, many travelers wonder what they can bring back onboard.
While most souvenirs, specific volumes of alcohol, and some food items are allowed, other items, including fresh fruits, live plants, and animal products, are strictly prohibited.
To help you prepare for your cruise vacation, we will explore everything from customs regulations and commonly prohibited items to cruise line-specific policies. Guarantee your return to your cruise ship is hassle-free with this guide.
While cruise vacations offer a truly unique form of travel, cruise passengers still need to adhere to standard customs regulations that apply to all types of travelers, especially when it comes to knowing which items can be brought on the ship and back home.
This is particularly relevant when returning to the United States and other destinations like Canada and various European countries. For American cruise passengers, it is essential that all items that were purchased while abroad are declared.
This safeguard ensures that returning citizens have not exceeded federal purchase limits and duty-free allowances. As you would when entering the country via an airport, you must provide accurate and thorough information to customs agents upon request.
Embarking on a Cruise Ship (Photo Credit: Joni Hanebutt)
Failure to do so could put you in violation of federal laws and regulations, which could lead to steep fines and worse.
For example, American citizens are typically allowed to bring back up to $800 worth of goods from foreign countries without paying duty if they have been outside the United States for a minimum of 48 hours.
With that said, the value limits can vary depending on which country or countries have been visited during the trip.
Either way, failure to accurately declare what you have purchased and the value of those goods can put you in immediate violation of federally mandated customs regulations, which can lead to the seizure of the goods, steep fines, and, in serious cases, even jail time.
Beyond purchase limits, there are also specific categories of goods that have additional rules and regulations, like alcohol and tobacco, that were purchased abroad.
If a person exceeded either of these totals when they re-entered the United States, they would be required to pay a duty fee of 3 percent of the value, as well as any domestic taxes that would be applicable.
CBP Confiscate Cigarettes from Cruise Passengers at Long Beach (Credit: CBP)
Canadian citizens returning to Canada via a cruise ship must also abide by similar rules, but they have slightly more flexibility in regards to alcohol, with the option to bring back a total of 1.5 liters of wine, 1.14 liters of alcoholic spirits or a total volume of 8.5 liters of beer.
They are also allowed a total of 200 cigarettes or 50 cigars. Canadians can also claim goods with a total value of up to $800 CAN without paying duty and taxes, but this does not mean you can bring in extra alcohol or tobacco if you have not purchased other items.
Europeans returning to the European Union are also allowed 1 liter of spirits or 2 liters of wine if they have been outside the Union for 48 hours. Be aware that penalties for failing to declare items can lead to fines and confiscation of goods.
Additional Items with Specific Customs Regulations
Beyond the specific regulations for alcohol and tobacco, items like fresh fruits, vegetables, and animal products must be declared and can be restricted due to agricultural regulations.
This applies to American, Canadian, and European cruise passengers, as these rules were implemented to prevent the spread of invasive pests and various diseases that could impact crops and livestock.
Even souvenirs made from plant or animal materials, including seashells and coral found or purchased abroad, are often banned.
If your cruise vacation is taking you to some of the tropical beaches found in the Caribbean or along the coastlines of Mexico, you should definitely hesitate before you purchase any souvenir made from animal by-products, like turtle shells, shark teeth, coral, or even seashells.
What Can I Bring Back on a Cruise Ship?
Before we get into some of the items cruise lines ban, let’s look at some of the items you’re allowed to bring back on the ship.
Limited quantities of sealed, prepackaged, and non-perishable foods, like granola and protein bars, cookies, nuts, chips, popcorn, baby food and formula, instant ramen, candy bars, gummy snacks, and other similar items are all allowed.
These types of small snacks can be a good idea to stock up on, as it’s always nice to have something quick and easy to munch on in your room, especially if you’re looking to save a bit of money on your trip.
Quite a few passengers recommend protein bars for times between meals, and because they’re great to bring on excursions where you are unsure when you might get a chance to eat.
You are also allowed to bring back personal care items, including gels, creams, sunscreens, and toothpaste, but just make sure that these are sealed.
On embarkation day, you will be required to put them in a quart-sized zip-lock bag, but if you buy them in port, you can bring them on the ship if they are sealed.
With the exception of camouflage clothing during visits to the Bahamas, you are allowed to bring back any type of clothing on the ship. Whether it’s a souvenir T-shirt, a handmade dress, or even just a new hat, you can bring back whatever you would like. This includes sunglasses, purses, towels, and other accessories.
Prescription medications and sea sickness pills are all allowed to be brought back on the ship, but you will want to keep the prescription and make sure the medications are labeled. Over-the-counter medications, like Advil and Tylenol, are also safe to bring back if they are in their original packaging.
Small handmade souvenirs are generally okay to bring back, just make sure they do not contain animal by-products, like shells, bones, and teeth. You can also bring back water, either in reusable bottles or disposable bottles, but they may be checked to make sure they do not contain alcohol.
You have a lot of flexibility when it comes to bringing stuff back on a cruise ship. Just make sure you avoid the prohibited items we will discuss below. If in doubt, always ask a representative from the ship, rather than trying to sneak something on and risk a fine.
Items Prohibited by Cruise Ships
Beyond the customs regulations that cruise passengers must abide by when they return to their home country, cruise ships have their own lists of prohibited items that passengers are not allowed to bring onboard, either at the original embarkation point or when returning to the ship after docking at a port of call.
These rules tend to vary from one cruise line to the next, as well as where the cruise ship has visited, but in general, the list includes the following:
Agricultural Products
For the most part, cruise lines work in tandem with customs regulators from their countries of origin, which is why they typically prevent passengers from bringing fruits, vegetables, live plants, and seeds onto the ship.
This helps ensure that the ship complies with customs and quarantine restrictions, both when the ship returns to its point of origin and in any other countries that will be visited along the ship’s voyage.
Cruise Passengers in Jamaica
For example, carrying fresh fruit and vegetables from a nation in the Caribbean into the United States would not be allowed, but there are other situations where this would impact the cruise ship’s compliance with local regulations.
If, for example, a cruise itinerary involved visiting an island nation like Jamaica and then stopping at Cozumel, Mexico, any passengers bringing agricultural products on board in Jamaica could threaten the biodiversity and crop health when they visit Mexico.
To avoid these complications, just about every cruise line prohibits passengers from bringing agricultural products on board its ships.
Animal Products
Naturally, meat and other animal by-products are banned, as they fall into the category of agricultural products, but cruise lines also regularly restrict non-food items derived from animals, including shells, coral, and ivory.
Again, this helps cruise ships comply with local regulations, especially those that are governed by international law, such as the Convention on International Trade in Endangered Species (CITES).
Carnival Cruise Passengers Banned After Fishing
While these rules may seem strict, most cruise lines do so to keep in good standing with the countries they frequent. Rather than risk violating import laws and causing complications with local authorities, the cruise lines simply have a blanket ban on these types of products.
In most cases, these rules apply to items purchased while in port that claim to be “customs friendly” due to aging, heat treatment, or polishing. In general, it is a good idea to avoid collecting or purchasing them altogether.
Illegal Drugs
Naturally, cruise ships departing from and returning to the United States abide by all federal regulations regarding illegal narcotics. No matter where the ship is registered, it will follow local laws in the destinations that it is going to visit, so bringing drugs on a cruise ship is strictly prohibited.
For example, medical marijuana and CBD may be legal in Canada, but a Canadian passenger traveling on a cruise ship that departs from the United States would not be permitted to bring that substance on board, even if they had a valid prescription from Canada.
Prescription drugs are generally allowed, but make sure you have the necessary documentation to show that it is medication.
Alcohol
While there are rules for bringing alcohol into countries, most cruise lines also have their own strict rules regarding alcohol.
Passengers are typically not allowed to bring more than one sealed bottle of wine or champagne onboard, and other forms of alcohol, like spirits and beer, are usually confiscated until the end of the trip.
Photo Credit: Lenush / Shutterstock
If, for example, you purchased a bottle of rum while visiting a Caribbean port of call, you could have that bottle checked by a crew member until you returned to your final debarkation port.
Alcohol rules are so strict that security has the right to inspect containers, like mouthwash bottles, to ensure they are not filled with alcohol. On some cruises, not only would the alcohol be confiscated, but you could be charged a fine if you were caught sneaking it onto the ship.
Perishable Goods
Bringing fresh food, such as meats, fish (even if caught during an excursion), dairy, or baked goods onto the ship after shore excursions is usually not allowed.
While it may seem overly strict, this ensures that the ship complies with local quarantine and import laws. You can bring non-perishable, prepackaged food in reasonable quantities, like chips, granola bars, sealed cookies, and other snacks, as well as 12 standard 17 oz cans of non-alcoholic beverages.
Many cruise lines prohibit using high-power devices such as heating elements, irons, kettles, and even some of the larger and more powerful speakers.
Travel Bluetooth Speaker (Photo Credit: Virojt Changyencham)
This is because their lithium batteries and power cords can pose a potential safety risk while onboard. Loud electronics can also be seen as a nuisance to other guests.
That said, each cruise line has its own set of rules and guidelines for personal items that are prohibited, so it is always a good idea to check the specific policies of the cruise line you are traveling with before you set sail.
Other Items
Other prohibited items you should avoid packing include fireworks, ammunition, knives (including dive knives), drones, compressed gas cylinders and dive tanks, candles, incense, hot plates, non-mobility scooters, hookahs, handcuffs, and more.
As always, checking your cruise line’s specific policies before you start packing is a good practice, as this will ensure a stress-free boarding process.
Cruise Line Policies
While there are some general rules, each cruise line will have its own policies for what guests can bring onto their ships. While you should always check ahead to make sure you are compliant, here is a basic overview of some of the major cruise line policies:
Royal Caribbean
Royal Caribbean Group has a list of prohibited items for all cruise ships in their fleet, including those belonging to Royal Caribbean, Celebrity Cruises, and Silversea Cruises.
While guests of legal drinking age are allowed to bring one sealed 750 ml bottle of wine or champagne, all other types of alcohol, including alcohol purchased in a port of call, must be stored by the ship.
Two Royal Caribbean ships docked in CocoCay (Photo Credit: Mary Baratto)
The list of items Royal Caribbean prohibits onboard their ships is pretty standard. It includes all illegal drugs, firearms, and replica weapons, any form of explosives (including fireworks), flammable items, knives and scissors, disabling chemicals, extension cords, and power strips, and any type of HAM radio or transmitting device.
There are a few items that are easy to overlook. For starters, all types of camouflage and military apparel is prohibited when visiting Barbados, as this violates local laws.
Sporting goods, like golf clubs and roller skates, can be brought on the ship but must be stored in the stateroom.
NCL also permits one sealed bottle of wine per person. Like Royal Caribbean, they’ll confiscate any other types of alcohol until the final disembarkation point. Other prohibited items are fairly standard, but a few minor exceptions exist.
Norwegian Jade Cruise Ship in Port (Photo Credit: Ceri Breeze)
For example, unlike some other cruise lines, NCL does allow powered personal grooming devices, like hard dryers, electric shavers, steamers, and curling irons. However, these devices are subject to inspection and removal by the ship’s security.
If they are confiscated, they can be retrieved on the final day of the voyage. NCL also prohibits any type of door decoration, even if they are just basic magnets and stickers. They also recently made exceptions for small powered fans, which were previously prohibited.
Carnival and its subsidiaries, like Holland America Line and Princess Cruises, have the same rules and regulations as the other cruise lines.
With that said, they have unique policies regarding items that can be used for “port use” only, including drones, fishing rods, metal detectors, kites, floatation devices, beach tents, and more.
Unlike other cruise lines, which tend to prohibit these items entirely, Carnival allows guests to check these items and use them off the ship while in port. Guests are responsible for checking these items; otherwise, they can be fully confiscated.
With so many cruise voyages involving numerous stops to exciting destinations, stocking up on souvenirs while in port seems like an obvious decision.
While you can undoubtedly enjoy shopping while on your cruise vacation, focusing on non-perishable souvenirs is always a good idea to remain compliant with your cruise line’s regulations.
This is why clothing, jewelry, and handmade crafts not constructed from animal products are a good idea. You also need to keep the $800 limit in mind for when you return to your home country if you want to avoid paying duty and taxes.
While it’s not always possible when purchasing from small kiosks and vendors, try to obtain a receipt to verify the value of your goods quickly.
If you plan on doing duty-free shopping, remember that many cruise ships have their own duty-free shops, which can be cheaper than some of those found in the ports.
Keep in mind that you will still have to declare these items when you return home, so you’ll want to keep that $800 limit in mind.
Cruise Pier in Cozumel
Plenty of cruise passengers report being heavily persuaded and borderline harassed by local vendors and sales representatives at tax and duty free shops to buy items, even when they won’t be able to bring them on the ship.
From pushy sales reps trying to get you to buy large bottles of alcohol before you get to the gangway, to local vendors trying to upsell you on their goods, just remember that you don’t have to say yes!
Packaging all fragile items safely and securely is also a good idea. You don’t want delicate glassware and ceramics you purchased while visiting a port to get damaged when you leave the ship. You should also keep the alcohol limits in mind when purchasing anything during a visit to a port of call.
While it can be tempting to load up on local spirits, you won’t be able to drink them on board the ship, and you also will have to declare them when you return home.
Just scrolling social media, you can see plenty of videos of passengers trying to open bottles of alcohol in port so they can drink them before getting on board or try to smuggle them on the ship.
The Bottom Line on What You Bring on the Ship
While it may sound complicated, knowing what you can bring back on a cruise ship just involves doing some homework before you set sail. Just keep in mind the specific policies for the cruise line you are traveling with and the regulations for where you are returning to.
While there’s no reason to think you can’t purchase souvenirs and mementos from your vacation, following the rules and declaring these items honestly is the best way to avoid fees, fines, or other complications.
Norwegian Cruise Line’s Norwegian Star should be on her way to Canada and Iceland right now.
But within just a couple of hours of embarking on her current 14-night Transatlantic crossing on July 12, 2025, she needed to be helped back to the Manhattan Cruise Terminal in New York due to a power outage.
Cruise tracking data shows that the 91,740 gross-ton ship turned around within hours of setting sail, while the Port of New York webcam caught the vessel being guided to the dock by tug boats.
Cruise Hive’s Cruise Ship Tracker
Current passengers onboard the 2,348-guest ship have also been quick to confirm the news, sharing that the power has been working intermittently and that there is no air conditioning or running water onboard.
Norwegian Star With Tugs (Cruise Hive’s Cruise Ship Tracker)
“I’m a former crew member on ships, and my aunt, cousins, and parents are on the NCL Star leaving NYC today. They’ve had multiple engine failures, power and air conditioning go out intermittently, and are currently being towed back to the dock,”one person said.
“My parents just left on a 14 night from New York on the Star, and the power just went out on the ship,”another confirmed, before sharing updates about the lights briefly coming back on before going out again.
“Engine failure being worked on. No water or AC currently,”one of her updates read.
Cruise Hive has also reached out to Norwegian Cruise Line for a statement regarding the situation, and we’ll provide updates to readers once more is known.
What Went Wrong & What Happens Next?
As of the time of writing, this is still a developing situation with the NCL shiponly just docking once again.
The cause of the power outage is currently unknown, but this can happen because of a variety of mechanical or electrical reasons.
At this time, there have been no reports of any serious onboard events, such as a fire, which could be to blame.
The 2001-launched ship also has a history of propulsion issues and power loss, with issues reported in 2003, 2004, 2005, 2006, 2015, 2016, 2017, 2018, and 2019, most of which were related to the Azipod propulsion system.
Depending on how long the cruise ship will need to remain in port for repairs, the current 14-night itinerary may be impacted.
This is supposed to be a one-way sailing to Reykjavik, Iceland, with the first port call scheduled for Halifax, Nova Scotia, Canada, on July 14, 2025.
Guests are also supposed to visit Sydney, Nova Scotia, Canada; Prince Edward Island, Canada; Nuuk, Greenland; Paamiui, Greenland; Isafjordur, Iceland; Akureyri, Iceland; and Grundarfjordur, Iceland, before disembarking on July 26, 2025.
A delay could mean that some ports of call have to be skipped, while more significant repairs may lead to a cruise cancellation.
If the cruise is cancelled, the subsequent sailing, which is a 12-night return voyage from Reykjavik to New York that embarks on July 26, would also have to be skipped.
For now, we’ll just have to wait and watch to see what happens – and of course, Cruise Hive will keep you up to date with the latest.