Key Aspects:
- Virgin Voyages rolled out a 30-day season pass to Alaska in summer 2026.
- The pass is valid for cruises aboard the line’s newest ship, Brilliant Lady.
- Four departure windows are offered between May and September.
Virgin Voyages is tempting guests with yet another season pass, this time to Alaska, with its monthlong “Ultimate Kid-Free Escape” cruise offered for summer 2026.
Seizing on the growing trend of adult-only travel, the pioneering cruise line founded by British mogul Sir Richard Branson rolled out the new season pass designed for cruisers looking to immerse themselves in Alaska for a full 30 days, and without children running underfoot.
The 30-day pass is offered on Brilliant Lady, the line’s newest ship that debuted in September 2025, and starts at $26,000 for two guests.
The experience is described not as a cruise but rather as a residency at sea, filled with glacier and wildlife viewing, whale-watching, and exploring Alaska’s many other pristine natural resources.
“Alaska is one of the most awe-inspiring places on Earth. Experiencing it aboard Brilliant Lady means you get the adventure without sacrificing comfort, style or that Virgin sense of discovery — and without a single child on board,” said Nirmal Saverimuttu, CEO of Virgin Voyages.
What’s Included and What’s The Cost?
Virgin Voyages’ Alaska Summer Season Pass offers several valuable perks. First, cruise fares are based on two guests sharing one Central Sea Terrace cabin.
They receive drink credits each day and up to $250 each in shore excursions. A “Dedicated Glacier Discovery Excursion” is included as well, along with entry to the ship’s thermal spa.
For those who’d like to, or who must, work remotely while onboard, the season pass comes with an upgraded Work From Sea WiFi package. The pass covers free laundry service for the whole 30 days, and includes priority boarding and exclusive welcome receptions with the ship’s crew.
And there’s more. Each guest booking the pass receives a complimentary package of products designed to enhance their Alaska experience. Items include a Canon G7X camera, binoculars, a backpack and jacket, and a water bottle.
Four 30-day options are offered, and prices depend on departure windows. For departures between May 28 and June 23, the rate for two guests is $26,000; between June 23 and July 23, it’s $38,000; from July 30 to August 27, $35,000; and from August 27 to September 26, $36,000.
Read Also: Alaska Cruise Ports: What Are Your Options?
The downside is that all cruises are roundtrip from Seattle, so booking consecutive voyages for 30 days means that those with the season pass will return to the homeport as each cruise ends and non-pass guests disembark, and as others embark for the ship’s next journey.
Most of Brilliant Lady’s sailings in Alaska are 7-day voyages, calling at popular ports such as Ketchikan, Juneau, Sitka, and other destinations.
Alaska Pass Follows Earlier, Similar Promotions
Virgin Voyages has unveiled other season passes in previous years and even has an annual pass.
The line’s annual pass for 2026 is an enhanced version of what it offered in 2025 and features a land stay at Branson’s famous Necker Island, in the Caribbean. Under the annual pass, guests pay one fee and can sail as often as they wish during a 12-month timeframe.
It isn’t cheap: the 2026 pass, which can be purchased through March 2026, costs $199,000 per person.
Other, shorter passes that have been offered by the line include the 2024 season pass in Europe. That one, the Scarlet Summer Season Pass, was featured on Scarlet Lady and was promoted to guests who can work remotely.
The pass provided monthlong cruises — same as the new Alaska pass, but sailed to popular Mediterranean destinations such as Cannes, France; Rome and Ajaccio (Corsica), Italy; and Palma de Mallorca, Spain. That package was priced at $9,990 per person.
