Key Aspects:
- Samsung Electronics outfitted Star of the Seas with more than 6,000 televisions and smart displays.
- The screens can be found in all 2,805 guest cabins as well as in crew quarters and public venues onboard.
- This undertaking shows how strong the partnership is between Royal Caribbean and Samsung, even after more than 20 years of collaboration.
Have you ever wondered who is responsible for supplying the thousands of TVs and displays onboard Royal Caribbean’s new Star of the Seas? Well, we just got our answer.
Samsung Electronics is the proud supplier behind the more than 6,000 displays and TVs onboard the second Icon-class ship, which is tied with her older sister for earning the title of world’s largest cruise ship.
The screens and Smart Signage displays can be spotted all over the 248,663-gross ton ship, including in all guest cabins, crew quarters, and public spaces like bars, lounges, and theaters.
Getting into the nitty gritty, Star of the Seas has 2,805 guest cabins, all of which have been equipped with Samsung’s Crystal UHD Hospitality TVs.
These commercial-grade devices are renowned for their use of Samsung’s Dynamic Crystal Color technology, which is capable of displaying over one billion colors. This capability allows the TVs deliver content in 4K UHD resolution.
And I don’t know about you, but this quality is far superior to anything I experienced when I first started cruising over a decade ago.
Read Also: Royal Caribbean Suite Perks: Is It Worth Upgrading?
Elsewhere on the ship, Samsung’s smaller HF8000F models are in use, which are well-suited for more compact spaces like crew cabins.
They also are top choices for public spaces like bars and to provide Smart Signage in the buffet.
These models feature Samsung’s full 2025 hospitality lineup, including Google Cast, Apple AirPlay, and LYNK Cloud for remote display management.
Cruisers who are interested in checking out these top-notch screens for themselves will find the massive 7,600-guest ship based in Port Canaveral, Florida.
She is currently alternating between 7-night Eastern and Western Caribbean itineraries.
An Ongoing Partnership
While furnishing Star of the Seas with enough TVs is a massive accomplishment on its own, Samsung has already supplied Royal Caribbean with more than 200,000 screens for ships across the fleet.
In fact, the famous electronics company and the family-friendly cruise line have experienced a fruitful partnership over the past two decades that is only expected to strengthen in the future.
“What we’ve achieved with Royal Caribbean over the past 20 years is a testament to our shared commitment to innovation and delivering world-class experiences to guests,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics.
“As demand for richer entertainment experiences rise, we’re proud to deliver our most dynamic commercial displays to Star of the Seas and look forward to expanding our collaboration in the years ahead,” Chung continued.
Before Star of the Seas, Samsung also had the opportunity to provide over 6,000 displays for Icon of the Seas, which is the first Icon-class ship that launched in 2024.
More From Cruise Hive
The third Icon-class ship, Legend of the Seas, is also in the works – and it is certainly possible that Samsung will supply the tech for her, too.
The new build is currently under construction at the Meyer Turku shipyard in Turku, Finland, and is expected to make her debut in July of 2026.
