Norwegian Cruise Brands Enjoy Record Revenues, High Occupancy Levels

Key Aspects

  • Norwegian Cruise Line Holdings reported second-quarter results for Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
  • Revenue totals broke the company’s second-quarter record, reaching $2.52 billion.
  • Occupancy levels for the quarter rose to 103.9%.

Second-quarter results from Norwegian Cruise Line Holdings (NCLH) revealed robust bookings, high occupancy levels, and record revenues, as reported in an upbeat financial statement issued on July 31, 2025.

The company’s three cruise brands, Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises, together set a second-quarter revenue record of $2.52 billion, an increase of 6% year-over-year.

NCLH had noted in its first-quarter report that some softening was seen in 12-month advance bookings. While those bookings have now rebounded, the company expanded on that concern in the new report, saying that third-quarter European itineraries had experienced softness in early April 2025.

That concern has now eased, the company said, with the brands’ 12-month-booked positions returning to an optimal range. In fact, NCLH reported its advance ticket sale balance hit a record of $4 billion, rising from $3.9 billion in the earlier quarter.

Cruisers are clearly embracing the three brands, as occupancy levels have risen, too. For the second quarter, occupancy reached 103.9%, up from 101.5% in the first quarter.

Read Also: Great Stirrup Cay: A Full Overview of NCL’s Private Island

We delivered another record quarter, demonstrating once again the strong customer demand environment, the power of our brands, our outstanding onboard product, and the dedication of our team,said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd

Demand has rebounded across all three of our brands, with bookings now ahead of historical levels in recent months and continued strength in onboard spend,added Sommer.

Looking ahead, NCLH predicted occupancy levels in the third quarter would reach 105.5% and 103% for the full year overall.

Recent Successes Helped Shore Up Financial Outcome

The company pointed to three major initiatives that helped buoy the financial results and its future performance.

First, it announced earlier this year that Norwegian Cruise Line would begin phase two of the expansion at Great Stirrup Cay, the line’s private island in the Bahamas.

A new 6-acre Great Tides Waterpark will be added to the destination in summer 2026, offering multiple thrill rides, splash zones, a whopping 19 waterslides, and an 800-foot-long river.

Great Stirrup Cay Great Tides Waterpark
Great Stirrup Cay Great Tides Waterpark

Thrill-seekers will be able to engage in cliff jumping at a new destination called Cliffside Cove, and children will have a 9,000-square-foot space filled with tipping buckets, mini-slides, fountains, water sprays, and more.

Second are the extensive dry-dock renovations to Norwegian Epic and Pride of America. Both ships emerged from their shoreside spruce-ups in time for the summer 2025 season with additional staterooms and upgrades to public areas.

The 4,100-guest Norwegian Epic is currently sailing Mediterranean voyages roundtrip from Rome, while the 2,200-guest Pride of America is the industry’s only ship that sails inter-island Hawaii voyages year-round from Honolulu.

The vessels received enhancements that included a reimagined water park for children and an expansion of the adults-only Vibe Beach Club.

Finally, the company cited the successful launch of Oceania Cruises’ new-build, Oceania Allura. The 1,200-guest ship entered service on July 18, 2025, sailing her inaugural 18-night Mediterranean voyage from Trieste, Italy, to Monaco.

Donna Tunney
Donna Tunney
Donna Tunney is a travel news/feature writer and editor with 20-plus years covering cruise news, luxury travel, and Europe and UK destinations. A former staffer at Travel Weekly and at the USAToday Network, she also was a luxury travel columnist at Travel Market Report, and a cruise columnist at Sherman's Travel.