Key Aspects:
- The Price is Right Gameshow is now debuting onboard Royal Caribbean’s Utopia of the Seas.
- A small entry fee is required to play and participating audience members can win prizes as well.
- On every sailing, guests will have the chance to win a new car as the biggest prize onboard.
Guests onboard Royal Caribbean’s Utopia of the Seas will have an amazing opportunity for prizewinning fame as the Price is Right Gameshow will now be played onboard every sailing.
The new entertainment option has been in rehearsals for some time, but is actually ready to debut one sailing sooner than expected.
The announcement comes from the ship’s cruise director, Marc Walker, who will be hosting the wildly popular game show. He shared the news on Wednesday, November 12, 2025 while the ship is enjoying a visit to Perfect Day at CocoCay.
“We’ve been in secret rehearsals this week and I’m pumped to let you know that one cruise early we are bringing you the Price is Right Gameshow where you have a chance to win a new car!” Walker confirmed. “It starts tomorrow on [Utopia of the Seas] and will be every cruise from now on.”
Walker has been dropping hints about the new gameshow in the past few days, including a “COME ON DOWN!” post at the ship’s Rock Climbing Wall aft on Deck 7, which he labeled “Hmmmm. Misleading photo.”
The announcement is exciting, as the gameshow is a popular one that offers audience guests the chance to join in the fun.
While there is no cost to watch the show as part of the audience, guests who want a chance to win must scan a QR code to play along on their phones. Different fees offer different levels of play during the show.
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Just like the television game show, which (fun fact!) has run for nearly 1,000 episodes, different prizes are highlighted and guests must guess the retail value.
Contestants are then selected by how close they are (without going over!) to the actual price, as well as how quickly they submit their guesses.
Different familiar games are played on stage, including spinning a virtual Big Wheel. Guests can win prizes such as onboard credit, casino credit, and yes, even a new car!
The car is not awarded on every sailing, but just the excitement of the opportunity has guests packing the theater.
Reservations are not required for The Price is Right, but eager guests should arrive early to be sure and find seats, as the show fills up quickly.
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Utopia of the Seas is not the only Royal Caribbean ship to feature the popular game show, as The Price is Right is also a crowd-pleaser onboard Star of the Seas.
If the success continues, the game show may be rolled out to more ships, but at the moment, the cruise line has not announced or confirmed any such plans.
More Game Shows on Cruise Ships
The Price is Right is one of the most popular television game shows of all time, but it is not the only familiar game show offered onboard cruise ships.
Family Feud is another wildly popular option, with cruise guests teaming up to create “families” to compete in guessing top answers to silly questions before striking out.
Many different cruise lines also offer Deal or No Deal game show events, with individual guests seeking to beat the banker and win monetary prizes, while audience members can play along for their own prizes.
Wheel of Fortune and Press Your Luck are other game shows that have occasionally been onboard cruise ships as well.
More From Cruise Hive
Of course, cruise ships also have their own classic game options, with everything from simple trivia contests to the iconic “Love and Marriage” shows. Aboard Royal Caribbean ships, the “Crazy Quest” is a wildly popular if-you-know-you-know adults-only game show.
Have you joined in game shows onboard cruise ships? Share your gameplay on the Cruise Hive boards!
