Oceania Cruises has broken its record of the most bookings taken in a single day. The record happened when the company released its latest collection of itineraries for winter 2022 and 2023.
The record is a testimony of the pent-up demand there is for cruising to restart, and a clear showing of the trust people still have in the cruise industry.
The Extraordinary Demand for Long and Exotic Cruise Vacations
On March 3, 2021, Oceania Cruises opened its 2022-2023 Tropics and Exotics Collection for sale to the public. If anyone thinks the market for long and adventurous cruises is a thing of the past, then they could not be more wrong.
The collection released by Oceania Cruises exists of 127 itineraries ranges from 7 to 77 days in length across Africa, Antarctica, Asia, Australia & New Zealand, the Caribbean, South America, and the South Pacific.
Top sellers for the cruise line were itineraries in Asia, Africa, and South America. The Caribbean and, Australia, and New Zealand produced equally strong results with the best-selling voyage a 35-day voyage circumnavigating Australia during Christmas and New Year.
Altogether, all these voyages combined produced a record-breaking day for Oceania Cruises as it took the most bookings in its 18-year history on a single day on March 3.
In a reaction, Bob Binder, the President, and CEO of Oceania Cruises, thinks that avid luxury cruisers are happy to book further in advance:
“The tremendous wave of bookings we saw on the day we opened our new 2022 and 2023 itineraries for sale underscores the extraordinary demand for long and exotic cruise vacations. Upscale travelers are eager to explore the world once more and are booking farther in advance to ensure their travel dreams are fulfilled.”
Oceania Is Showing Its Full Potential
It has been a positive year in terms of sales for the second cruise line in the NCLH portfolio. In February of this year, the company announced its 180-day world cruise had sold out entirely on the first day it went up for sale. Additionally, a full 20% of world cruise guests opted to extend their voyage up to a total of 218 days.
Outside of the Tropics and Exotics Collection and the World Cruise, the cruise line has seen exceptional interest for its 2022 Europe and North America Collection of voyages.
In response to the strong interest, the company has now also announced it would be opening up its spring, summer, and fall 2023 Europe and North America voyages for sale beginning in September.
Oceania Cruises has seen a steady increase in interest for the line in recent months. Much of this could have to do with the fact that many guests are looking for a more intimate, less crowded option when cruising.
It could well be that smaller ships, with more space and fewer crowds, are the go-to cruises in the coming years.