It’s no longer Royal Caribbean Ltd, the new name is now Royal Caribbean Group and it was officially announced today.
It’s Now Called Royal Caribbean Group
Royal Caribbean Ltd has officially changed its name to Royal Caribbean Group. The new name has been used for a while already but it’s official. We first started seeing the new branding on the corporate web site and then also on recent press releases.
Royal Caribbean Group chairman and CEO Richard Fain, said:
“The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago.”
The company’s flagship cruise line brands – Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises – are all now proud members of Royal Caribbean Group.
Royal Caribbean Group’s logo has also been updated. The company’s iconic crown and anchor emblem has been sharpened and made more symmetrical, and now resides inside a circle at all times. The Royal Caribbean Group identity was designed by Chermayeff & Geismar & Haviv.