Princess Cruises announced today an unprecedented destination initiative that combines the cruise line’s deep destination expertise with a groundbreaking collaboration with local experts in key regional cruise destinations, designed to provide guests with the most meaningful, authentic and exclusive experiences ashore. Debuting in regions throughout the world, Global Partners + Local Experts will launch this summer and feature partnerships with Cruise Europe, Cruise Baltic and Med Cruise.
The Global Partners+ Local Experts program is the first of its kind in the industry, and is yet another element of the company’s recently announced “Come Back New Promise” featuring a multi-million-dollar array of new product innovations offering guests enriching vacation experiences by connecting them with different cultures and each other in unique ways.
The innovative partnership aims to inspire the line’s guests by sharing the passion and pride the company’s port partners have for their destination, while taking full advantage of the suggestions and creativity of those partners who know the destination best. Global Partners + Local Experts will feature exclusive destination content and shore experiences designed in partnership with a network of local experts to highlight the most authentic and inspiring experiences in each port. The experts include partners from ports, tourism boards, tour operators and port agents.
The cruise line’s first new destination partnerships are with the three leading port and cruise associations in Europe. Cruise Baltic is the partner for Regal Princess Scandinavia & Russia cruises, Cruise Europe is the partner for Caribbean Princess British Isles cruises, and Med Cruise is the partner for Royal Princess Mediterranean sailings. All three programs will debut during the upcoming 2016 summer season.
Source: Princess Cruises
