Princess Cruises Investing Hundreds of Millions Into Fleet

Princess Cruises is investing huge amounts of money into the fleet to make sure guests can experience the very best the cruise line has on offer. $450 Million is being thrown at new spaces, enhancements and programs to make sure every guest “Comes Back New” The multi-year investment is the cruise lines “Come Back New Promise” which can already be seen onboard several ships throughout the fleet.

Jan Swartz, Princess Cruises president said:

“The Come Back New Promise differentiates our approach to cruising and offers our guests enriching vacation experiences by connecting them with each other, nature and different cultures in a new way. Our promise is to provide guests transformative moments designed to inspire them to discover the world and themselves, ultimately allowing us to declare that a cruise isn’t good enough unless you ‘come back new.”

The Come Back New Promise program has already partnered up and collaborated with Celebrity Chef Curtis Stone, Ernesto Uchimura and TLC’s fashion expert Stacy London. Princess Cruises has revealed some details about these collaborations which are already featured on some ships.


Chef Curtis Stone, a partnership with award-winning chef, New York Times best-selling author and restaurateur Curtis Stone brings guests fresh, new culinary creations. All Princess ships will feature “Crafted by Curtis” menu items in the main dining room, while on select ships guests will enjoy “SHARE” a brand new specialty restaurant which will include a new Chef’s Table experience designed by Stone.

The Princess Luxury Bed

Featuring a new specially designed bed to deliver the ultimate night of sleep at sea the Princess Luxury Bed was developed in collaboration with experts in both the science and beauty of sleep. Princess is installing more than 44,000 new beds, to every stateroom, across the fleet through 2018.

The Salty Dog Gastropub

Another new dining option which highlights a variety of small bites inspired by pub favorites, adapted for an upscale culinary experience. Developed in collaboration with Ernesto Uchimura, a founding chef of the original Umami Burger, guests will also enjoy a variety of beer, whiskey and cocktail selections. Currently available on select ships.

Style at Sea with TLC

What to pack, what to wear and how to look stylish are just a few of the many questions guests ask when preparing for a cruise vacation. With the help of TLC’s fashion expert Stacy London. The new program will provide tips and tricks to help guests feel and look their best while aboard a cruise.

Princess Cruises will be announcing ship renovations, entertainment and accommodations in the near future.


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