New Stores and Brands Unveiled on Upgraded Celebrity Cruise Ship

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New look stores and reimagined shopping experience has been unveiled on the Celebrity Silhouette after refurbishment.

New Celebrity Silhouette Stores

After being upgraded during a dry dock as part of Celebrity Cruises’ “The Celebrity Revolution” investment program the new shopping experience has been unveiled onboard. Starboard Cruise Services which runs and maintains the stores has opened up with new brands, concepts and more on the Celebrity Silhouette.

Lisa Bauer, Starboard’s President and CEO, said:

“We are extremely pleased to continue our longstanding, 14-year partnership with Celebrity Cruises with The Celebrity Revolution℠ and introduce Celebrity Silhouette’s reimagined shopping experience to guests”

“We are excited for Celebrity’s guests to enjoy discovering new brands, destination-centric product offerings and engaging shopping experiences onboard.” 

Point B – New Destination Shop

Guests are invited to take home memories of their journey at the ship’s specially curated destination shop, Point B. Created exclusively for Celebrity, Point B marks its unveiling on Celebrity Silhouette, bringing the ship’s destination to life with apparel, handbags, and fashion jewelry from brands authentic to the region.

For the Caribbean sailing season, guests will find modern fashion jewelry from Tagua; Marcela Cofre home decor; and Porto Marino handmade bags. Point B will rotate its offerings according to the ship’s itinerary. 

First on Celebrity Cruises

Luxury vintage brand, What Goes Around Comes Around, offers Celebrity Cruises’ guests the opportunity to choose from a curated selection of the world’s most sought-after designers, including Louis Vuitton, Chanel, and Gucci handbags, along with, a first on Celebrity Cruises, Chanel jewelry and Hermès scarves.

Lemlem, an artisan-driven brand founded by supermodel, Liya Kebede, offers a collection of resort wear, shoes and handbags made entirely in Africa. Lemlem makes its Celebrity debut on the ship. 

Other Celebrity firsts include Tarbay, a collection from Venezuela that features handcrafted fine jewelry, along with Tao Company Jewelry by Vanessa Arcila, known for its raw emeralds and pre-Columbian designs.

Pop-Up Shop

Celebrity Silhouette’s new pop-up shop concept offers a unique shopping experience with a rotating collection of products around an engaging theme. Sail the Ocean Blue, the first shop, is inspired by the ocean and features different shades of blues across a variety of categories, including accessories, handbags and apparel. The theme will change every three months.

Also Read: 13 Things to Do on a Celebrity Reflection Cruise

About the Ship

The Celebrity cruise ship is the fourth to be upgraded as part of the huge $500 million investment program the cruise line is spending across the fleet. The ship is based out of Fort Lauderdale, Florida and will begin cruises out of Southampton, UK in May 2020. She’s 122,000 gross tons with a guest capacity of 2,886 at double occupancy.

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