New MSC Cruise Ship Features First TimeVallée Boutique at Sea

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Beginning its inaugural winter season next month, MSC Seascape is now the first ship in its fleet to feature a TimeVallée boutique with an enriched catalog of luxury brands offering some of the most prestigious watches available.

As the first of the retailer’s stores at sea, TimeVallée is supplying more than 30 top luxury brands onboard the line’s new flagship as it currently sails its 17-day maiden voyage from Rome to New York City.

MSC Cruises’ First TimeVallée Boutique

MSC Cruises’ new flagship, the 170,400 gross ton MSC Seascape excitingly features the first TimeVallée boutique at sea, retailing luxury brands with some of the most prestigious watches onboard a cruise ship.

The luxury store is offering a wide selection of famous Maisons such as Cartier, Baume & Mercier, Hublot, IWC, Mont Blanc, Panerai, and Tag Heuer as the cruise line expands its high-end retail selection on board.

TimeVallée’s partnership with the cruise line highlights the two Geneva-based companies as they deliver the elegance and quality Switzerland is known for, along with a host of Swiss watch brands for guests to enjoy.

TimeVallee at sea onboard MSC Seascape
Photo Credit: Ivan Sarfatti / MSC Cruises

Brandon Briggs, MSC Cruises SVP Onboard Revenues said, “The beauty of luxury shopping at sea is that cruise guests have plenty of time on board. Since cruises are most often at least seven days long, guests have the ability to return throughout the cruise, revisiting their desired purchases and savoring the luxury experience.”

“As we evolve our ships, we have understood the importance of evolving our retail spaces along with them; creating larger retail spaces that are more tailored to customer needs, which is why TimeVallée’s multi-brand but in-depth approach was a perfect fit for our guest experience,” Briggs added.

Read Also: MSC Cruises’ New US Ship to Feature Exciting Dining Options

With a selection of over 30 different watch brands, the new shop at sea replicates that of other TimeVallée shops on land and provides the same unique service with the similar design and feel of the 2014-founded brand storefronts.

Featuring 34 stores worldwide, TimeVallée offers an immersive experience for watch lovers onboard with dedicated areas of the boutique hosted by brand ambassadors allowing guests to truly experience the heritage and sophistication of fine watchmaking.

The CEO of TimeVallée International, Michael Guenoun stated, “We are delighted to partner with MSC to open TimeVallée at sea for the first time. We are bringing the utmost luxury experience for watch lovers to discover a unique luxury retail concept where client can discover and browse through the most sought-after fine watchmaking brands.”

MSC Seascape’s Innagural Season

On November 19, 2022, MSC Seascape set sail on its maiden 17-day voyage from Rome to New York City and will celebrate its naming ceremony in New York City during a spectacular event on December 7, 2022.

Read Also: MSC Cruises’ Seascape to Offer Six New Entertainment Shows

MSC Seascape Cruise Ship
Photo Courtesy: MSC Cruises

As the first in its fleet to be named in New York City, the 2022-built ship will then begin sailing its inaugural Miami-based cruise season on December 11, offering two different seven-night itineraries from PortMiami featuring the first-ever robotic arm ride at sea, ROBOTRON.

One of its itinerary options will visit Ocean Cay MSC Marine Reserve and Nassau in The Bahamas, San Juan in Puerto Rico, and Puerto Plata in the Dominican Republic, and the other will stop at Ocean Cay MSC Marine Reserve, Cozumel in Mexico, George Town in the Cayman Islands, and Ocho Rios in Jamaica.

As the line’s 21st fleet member, the 5,632-guest MSC Seascape is the second Seaside-EVO class of vessels and the most technologically innovative in its fleet, featuring the latest environmental technologies such as engines that reduce nitrogen oxide emissions by up to 90%.

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