New Chinese Cruise Line Ditches the Carnival Branding

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CSSC Carnival Cruise Shipping Limitedย has just revealed that it will rebrand its official moniker with a new name. From now on, the Carnival-owned cruise line will be known as Adora Cruises Limited.

Adora Cruises Limited: Name Change

On June 15, 2023, CSSC Carnival Cruise Shipping Limited publicized its immediate name change and henceforth will be known as Adora Cruises Limited.ย 

This rebranding effort aims to bolster the company’s popularity and reputation among its customers by better aligning with its existing brand name, โ€œAdora Cruises.โ€

โ€œOur new company name is in line with our brand name, which is more memorable and recognizable. It better communicates our goal to build a most admired cruise brand in China,โ€ Managing Director of Adora Cruises Limited Chen Ranfeng remarked.

โ€œTogether with the company’s name changing, Adora Cruises Limited gets ready to set sail in the full resumption of the Chinese cruise market,โ€ย Chen added.

Adora Cruises
Adora Cruises

This tactical rebranding choice embodies the company’s aspirations to offer its clientele โ€œA Voyage in Loveโ€ while also positioning the company as Chinaโ€™s main โ€œhomegrownโ€ cruise company, delivering entertaining voyages to all of its customers.

โ€œAfter years of development, Adora Cruises Limited has become an independent and full-functioning cruise company and has its own brand,โ€ Adora Cruises Limited Chairman Yang Guobing stated.

Founded in 2018, CSSC Carnival Cruise Shipping Limitedโ€”now known as Adora Cruises Limitedโ€”has diligently strived to strengthen its operational proficiency across various domains including sales, marketing, commercial operations, product design and development, hotel management, maritime operations, plus the supervision and development of newbuild projects

Adora Cruises Limitedโ€™s Burgeoning Fleet

Adora Cruises Limitedโ€™s 135,500-tonย Adora Magic City, the first-ever Chinese-built large cruise ship, completed its float-out at Shanghai Waigaoqiao Shipbuilding Co. this year on June 6, 2023.

Through a partnership between Adora Cruises Limited and China Telecom Corp Ltd. Shanghai Branch, the world’s inaugural Chinese-built cruise shipย Adora Magic Cityย will also become the planetโ€™s first cruising vessel equipped with aย 5G network.

As the final delivery of the Chinese-madeย Adora Magic Cityย approaches (expected some time in theย latter part of 2023), cruise holiday enthusiasts based in China will have a lot to look forward to.

Adora Magic City Float Out
Adora Magic City Float Out

Shanghai will act as the homeport for Adora Magic City during its inaugural cruising season. The vessel is currently scheduled to embark on ocean voyages to nearby countries in both Southeast Asia and Northeast Asia.

Adora Magic Cityย will beย debuting a showย entitled โ€œMarco Polo: An Enchanted Love Taleโ€ as well. The vessel will also boast the largest retail shopping center afloat on the water today.

The company is currently actively engaged in the design and construction phase of its second ship, a larger Vista-class vessel. This second Chinese-built ship will clock in at 142,000 tons and should be an impressive addition to Adora Cruises Limitedโ€™s growing fleet.

The companyโ€™s second homegrown ship is expected to embark on its maiden voyage in 2024, offering passengers many memorable experiences at sea.

Adora Cruises Mediterranea
Adora Cruises Mediterranea

Furthermore, the Spirit-classย Mediterranea, a 12-deck ship, coming in at 85,619 tons, and operated by Adora Cruises, is scheduled to commence its first-ever Chinese cruising season from Tianjin Port during the last quarter of 2023.ย 

Adora Cruises is currently prepping Mediterranea, with the goal of rebranding the vessel, plus adding some refurbishments and upgrades, to help it fall more in line with Adora Cruises Limitedโ€™s overall design aesthetics.

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Carl Pettit
Carl Pettit
From sailing in the Pacific Northwest to cruising along European rivers or into icy Norwegian fjords, Carl Pettit has been traveling the planet, learning foreign languages, and living overseas (seven countries so far) since he first left home. Carl has explored global ports from Jeju Island in South Korea and different islands in Japan to Barcelona and Bergen in Europe, Fort Dauphin in Madagascar, plus many more. He has written destination guides for the Royal Caribbean Group, travel pieces for AFAR, Culture Trip, and Marriott Traveler, as well as articles for a host of other publications.

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