MSC Cruises Is Looking Ahead With New Innovative Tech

MSC Cruises is looking towards the future with an announcement of the new “MSC For Me” program which is first coming to the MSC Meraviglia.

The cruise line which has a ton of new cruise ships on order is introducing lots of new innovative technology. This new tech will help enhance the guest experience on 12 current ships in the fleet and all the new future ships. MSC Meraviglia and MSC Seaside coming this year will be the first ships to host all the innovative benefits.

Pierfrancesco Vago, executive chairman of MSC Cruises, said:

“From day one, innovation has been at the very core of what MSC Cruises stands for, Each time we bring to the market a new class of ship we develop a brand new prototype, so that we can best address the evolving needs of guests. This distinct approach has led to over 800 percent growth over the first ten years since we entered the cruising business.”

“The length and scale of our investment plan is unprecedented in the industry and it means that we aren’t just planning ships and experiences relevant to our cruise guests in the next few years, but to those we will welcome on board as far out as 2030 and beyond,” continued Vago. “Technology at the service of the guest experience is advancing at a rapid pace and that is why we’ve already invested about $21 million in the first two ships alone, to develop technology and infrastructure that is capable of meeting the needs of guests for years to come.”

MSC for Me Key Features

  • Navigation: digital way finder that provides guests on board with advice, guidance and information on what’s on. The technology is similar to smart maps and helps them find their way on the 1000+ foot long ships with a 16 foot precision. It also allows guests to locate their children, as needed.
  • Concierge: allows guests to easily book services, restaurants, excursions and more in real time,  24/7.
  • Capture: digital immersive discovery through virtual reality to preview excursions and a gallery with interactive screens showing the unique story of a guest’s trip, which they can share in real time.
  • Organizer: a planning tool for guests to check in with their mobile device, book trips, seats for shows, or the best dinner table, before embarking or when on board.
  • TailorMade: digital, personal advisor that will provide tailored recommendations, based on preferences. Intelligent face recognition[4] will help staff take care of guests in a highly personalized way. Interactive bracelets will connect guests to the ship’s services and will activate geo-located suggestions through 3,050 bluetooth beacons.

Watch New Tech In Action:

MSC for Me will see its initial roll-out across the Company’s new builds, with further refinement and enrichment taking place as each ship comes into service. Its key features will then be rolled out to all 12 ships comprised in MSC Cruises’ existing fleet.


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