Princess Cruises has revealed a brand new livery on the upcoming cruise ship Majestic Princess. The new livery design was revealed during the cruise line’s first Chinese purpose-built ship float out ceremony.
The new design is the iconic Princess logo which covers the ship’s bow. The logo will showcase Princess Cruises and its ships across the globe including the growing Chinese cruise market. The new hull artwork will help take Princess Cruises into a new era with a modern-sophisticated look.
Jan Swartz, Princess Cruises president said:
“For nearly half a century our Princess logo has represented the adventure of cruise travel around the globe. Now our ships sail to more than 360 ports of call worldwide and will be instantly recognized from afar. As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design.”
The new livery artwork will roll out across the Princess fleet over the coming years. The artwork continues a trend which cruise lines have been doing for years. Norwegian Cruise Line, Aida Cruises and more recently P&O Cruises also showcase artwork on their ship hulls.
In addition to the new livery, Majestic Princess hit a major construction milestone at the Fincantieri shipyard in Monfalcone, Italy with a traditional coin ceremony to celebrate the float out. The purpose-built ship for the Chinese market met water for the very first time. It’s also the start of interior spaces as the ship moves closer to its debut in 2017. The ceremony was attended by Captain Sagani’s mother, Graziella Sagani, who served as the ship’s “madrina.”
As the first cruise ship built and designed specifically for the China market, Majestic Princess will also feature a number of new venues and experiences created for that market, the details of which will be revealed in the coming months.
The 143,000 gross ton Majestic Princess will home-port in Shanghai and carry 3,560 guests. Princess Cruises announced the ship’s inaugural sailings three months ago.