The Virgin group have officially announced the formation of Virgin Cruises and the Florida based company are aiming to take the industry by storm. The new cruise line has announced its CEO and lead financial investment partner.
Virgin Cruises will be headquartered in the Miami/Fort Lauderdale area and plans to design and construct two new world-class cruise ships. At this time, the company has not disclosed when it will start operating for competitive reasons. As part of one of the world’s most recognized and respected brands, Virgin Cruises will offer guests an outstanding experience and service aimed at broadening consumer targets for the cruise market.
Virgin Group Founder Sir Richard Branson said:
“We plan to shake up the cruise industry and deliver a holiday that customers will absolutely love. They’ll be sailing on the latest ships offering great quality, a real sense of fun, and many exciting activities all delivered with the famed Virgin service.”
Proven industry leader Tom McAlpin will join Virgin Cruises as CEO and will head the management team. Most recently, Tom has been President and CEO of The World, Residences at Sea. Tom also served as President of Disney Cruise Line having joined as part of the founding management team.
Tom McAlpin said:
“Cruise guests deserve something better and different to what is being offered today, and Virgin Cruises is committed to creating breathtaking experiences for them and a new generation of guests. Opportunities like this do not come often, so I am very excited to lead this business and introduce the Virgin brand to the cruise industry, as it has always put customers at the heart of what it does.”
The private investment firm, Bain Capital is the lead financial investment partner but details of the investment are not disclosed. The partnership is committed to exploring the creation of a global cruise business and setting new industry standards.
Cruise hive will continue to follow this newly formed cruise line but until more details are released why not post your feelings on the cruise line and what you expect in the comments below.