Guests Can Now “Feel Free” With Norwegian Cruise Line

Norwegian Cruise Line has launched an all new global brand campaign, “Feel Free” moves the Miami based cruise line away from “Freestyle Cruising” and “Cruise like a Norwegian” which is often used in its videos and ads.

The new campaign which began on January 4 is rooted in the line’s fundamentals of freedom and flexibility. To help launch “Feel Free” consumers can post their new year’s resolutions using #FeelFree for the chance of winning a 7-day cruise from NCL.

Meg Lee, Norwegian Cruise Line’s senior vice-president and chief marketing officer said:

“The concept of ‘Feel Free’ transcends the idea of traditional cruising and speaks to the experience that is uniquely offered and delivered aboard Norwegian ships: our promise that guests should be free to vacation on their terms,”

Below is a new video from Norwegian Cruise Line using the new “Feel Free” slogan and some great deals to back it up:

The launch of “Feel Free” works hand-in-hand to communicate Norwegian’s new promotional offer Free at Sea. Norwegian’s Free at Sea promotional offer allows guests to choose from four free offers: free unlimited beverages, free specialty dining, free shore excursions or free wifi, delivering a very high value for their money.


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