Fred Olsen Cruises and Saga Holiday have made a partnership where Saga will promote and sell Fred Olsen sailings. The new partnership was announced yesterday and will affect all the ships in the Fred Olsen fleet.
Saga Holidays will be able to sell selected sailings for the 2014/15 season on all the Fred Olsen ships including Balmoral, Braemar, Boudicca and Black Watch. Many of the sailings will include UK port departures.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:
“This new agreement between Fred. Olsen Cruise Lines and Saga Holidays will help to improve our yields significantly, and our financial position overall. Both companies are keen for the venture to be successful; with Saga concentrating on selling regional departures early, we will be able to maintain sensible prices and maximise yields, which will benefit Saga, Fred. Olsen and our travel trade partners alike.
“Saga will be marketing Fred. Olsen’s cruises to its extensive database, which already recognises the value of buying travel and holidays through Saga; with this new agreement, Saga customers can now take advantage of Fred. Olsen’s competitively-priced cruise holidays, backed up by the expertise of our two trusted brands, from their convenient local port.”
Robin Shaw, Chief Executive of Saga Cruises, commented:
“This is an exciting time for Saga cruising and this venture allows us to reach out to more people. We will now be able to offer even greater choice to today’s over-50s. Customers will get all the added extras that those who book with Saga directly enjoy – and the security that we will offer a great experience at excellent value.”
The two companies which are based in the UK are not as large as cruise lines like Carnival Or Royal Caribbean but do offer a good range of voyages for British passengers wanting to depart from UK ports.