Norwegian Cruise Line has announced it is to eliminate single-use plastic bottles across the fleet by January 1, 2020.
Norwegian Cruise Line to Eliminate Plastic Bottles
Norwegian Cruise Line is to become the first major cruise line to completely eliminate single-use plastic bottles across the fleet. By January 1, 2020, every cruise ship will be plastic bottle free thanks to its partnership with JUST Goods, Inc.
The new Norwegian Encore vessel which debuts in November will be kicking off the program with no single-use plastic bottles. The ship will become the final Breakaway Plus class cruise ship and will be based out of Miami, Florida from November 25, 2019.
Andy Stuart, president and chief executive officer of Norwegian Cruise Line, said:
“We are a leading Company – one that is in the business of creating memorable experiences for our guests.”
“It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit. Partnering with JUST is one of my proudest moments, as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources. While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future.”
Replacing the plastic water bottles will be a new refillable carton which is made of 82% renewable materials. The paper part is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. This is thanks to a partnership with JUST, envisioned and founded by American rapper, songwriter, actor and activist Jaden Smith and family. The revolutionary company focuses on an impact model, taking into consideration both how the water is sourced and packaged. JUST is 100% spring water in a plant-based carton.
Eliminating plastic bottles is part of the Sail & Sustain Environmental Program from Norwegian Cruise Line which is its commitment to minimize waste to landfills, reduce its CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.
In 2018 the cruise line eliminated single-use plastic straws just like most other major cruise lines such as Royal Caribbean and Carnival.