A fourth ship from the Carnival Corporation is to sail year round in Asia in 2015.
Costa Serena which is operated by European based cruise line Costa Cruises will sail from China year round from the popular cruise port of Shanghai. Carnival Corporation now leads all the other cruise companies sailing from China which is predicted to be the worlds second largest cruise market in 2017.
[quote_box_center]”Carnival Corporation has for years recognized that Chinese travelers would love the cruising experience, and that is why Costa Cruises was the first global cruise line to commit to sailing from China back in 2006,” said Carnival Corporation CEO Arnold Donald. “We have never been more committed to China as a market of great strategic importance for our company, and with today’s news we will be the only global cruise company to have four ships operating out of China. More than that, as the world’s largest cruise company with a portfolio of 10 of the world’s most celebrated cruise lines, we are very well positioned to continue working with government officials in China to help the country meet its goal of becoming one of the most important cruise markets in the world.”[/quote_box_center]
[quote_box_center]Michael Thamm, CEO of Costa Group, said of today’s expansion announcement: “Costa Serena’s arrival in China is a monumental occasion for our company, and we’re proud to be the first global cruise line to have three ships based in China. As we execute our strategy to accelerate growth in China, which has great market potential, we have the benefit of eight years of experience in China to not only help guide our expansion, but also to find unique ways to surprise and delight our guests as more travelers in China experience ‘Italy at Sea’ with Costa.”[/quote_box_center]
Costa Serena will begin sailing from the Chinese port in April 2015 and will sail 3 to 5 day cruises in the region. The ship will also join Costa Atlantica, Costa Victoria and Sapphire Princess which will all be sailing from China too.