Carnival Cruise Ship Launches New State-of-the-Art Shopping Experience

The retail space on Carnival cruise ships is hotting up with a new state-of-the-art shopping experience on Carnival Spirit which is based down under in Australia. The new experiences come after the Spirit class ship just completed a major dry dock which we previously posted about here.

New Retail On Carnival Spirit

The new retail experience on Carnival Spirit is by a partnership with Heinemann Asia Pacific. Spaces include a range of well known international brands and more local ones for the Australian market including Seafolly, Quay Australia, Swarovski, Swatch, Lacoste and Clinique.

This is the first time Heinemann Asia Pacific has operated onboard an Australian based cruise ship and it’s thanks to a current deal where the group operates the stores on Carnival Fantasy, Carnival Liberty and Carnival Ecstasy which are based in the U.S.

Marvin von Plato, CEO of Heinemann Asia Pacific, said:

“We are thrilled to embark on this new partnership with Carnival Cruise Line, especially at such an exciting time in the cruising market”

Combining our retail and logistics management experience with our expertise in the Australian market, we look forward to providing a world-class shopping experience on-board for Carnival guests.”

Carnival Cruise Line is split up when it comes to onboard shopping with different companies running the stores depending on which ship. One of the largest is Starboard Cruise Services which many years ago operated stores on all Carnival cruise ships but now not as many. The company which is based in Miami is also partnered with the cruise line for Carnival Horizon, the newest ship in the fleet.

Also Read: Retail on Carnival Horizon is Most Expansive in the Fleet

Carnival Spirit Resumes Cruises

The vessel resumed her service out of Australia on June 25, 2018, and it is the first time the ship is showcasing all her new features since the 2-week dry dock in Singapore. The ship is sailing year round itineraries from Sydney.


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