Carnival Cruise Line is launching a new brand campaign called “Choose Fun” which is mainly aimed at those who haven’t cruised before.
This is a new marketing push from Carnival Cruise Line which will connect those who haven’t cruised before with fun on land to at sea. The new brand campaign called “Choose Fun” is aimed at a personal level as fun is defined by the person.
Carnival’s President Christine Duffy said:
“As America’s Cruise Line, Carnival has always delivered on our brand promise of fun, memorable vacations at a great value.”
“This new campaign promises to be an irresistible invitation for prospects to rethink their beliefs about cruising and consider Carnival as their next vacation.”
The new ads come in different sets and are aimed at reluctant first-time cruisers and their experiences onboard a Carnival cruise ship. There are different video ads including “Excursions”, “Stacey Tracey” and “insta-worthy” which are already online. Take a look at one of the ad videos below:
Additionally, six-second video snippets will be customized to match content on various websites and viewer preferences delivering the ultimate one-to-one marketing. Each pod showcases a fun activity aboard a Carnival ship.
Added Carnival’s Senior Vice President and Chief Marketing Officer Kathy Mayor:
“We believe Choose Fun is a bumper sticker Carnival guests would proudly identify with – a rallying cry that inspires those who have never cruised to give it a try. After all, when given a choice between more fun or less fun, who wouldn’t choose more fun?”
Choose Fun will come to life in digital display, paid social and modular online videos on platforms such as Amazon Video, Hulu, Roku and Vevo. The new advertising will also air on television in the Atlanta, Houston, Dallas and LA markets during high profile events like the GRAMMY’s Red Carpet and NFL Playoff Games.