Carnival Cruise Line’s second Excel-class vessel, Carnival Celebration is beginning its multi-year partnership with the leading cruise retailer to offer the most expansive retail selection across its fleet.
The partnership is delivering first-at-sea brands to the ship’s unique retail spaces, integrating merchandise concepts with entertainment experiences, and designing custom-made products to be featured onboard.
The Ship’s New Experiential Retail Concepts
Carnival Cruise Line’s anticipated ship, Carnival Celebration is partnering with Starboard Cruise Services through a multi-year partnership to offer new experiential retail concepts, featuring the line’s most expansive retail selection.
The line’s partnership with this leading cruise retailer and LVMH MoëtHennessy company is setting the bar high for its guests, delivering first-at-sea brands and offering interactive elements catered to the ship’s environment.
As the ship begins its inaugural cruise season on Monday, November 21, 2022, its public shopping spaces are offering new retail concepts with entertainment experiences and custom-made products unique to the line.
“We’ve developed, designed, and curated engaging retail offerings, including many first-at-sea launches as well as sustainable brands and products that exemplify inclusivity for Carnival Celebration,” said Lisa Bauer, Starboard’s President and CEO.
“Bringing Carnival’s brand to life, Starboard delivers an exciting assortment of Carnival-branded merchandise with a really fun in-store experience – a perfect tribute to our 30-year partnership,” Bauer added.
The Carnival Store, located on Deck 8, is offering an experiential activity where an interactive retail installation changes as guests walk over it; guests of all ages can enjoy its fun-filled options such as floor hockey with the Carnival funnel or riding on the ship’s BOLT rollercoaster virtually.
New Retail Offerings Onboard
Launching first at sea on Carnival Celebration, Gorilla, a cutting-edge watch brand founded by Octavio Garcia, is being sold onboard, all to be powered by Miyota automatic mechanics and high-tech materials such as carbon-fiber cases and titanium.
Gorilla’s collection on the ship will offer guests its Fastback Espionage Limited Edition collection of watches, with only 500 manufactured worldwide.
Cuban-founded timepiece brand, Cuervo & Sobrinos, is also being sold in the ship’s Swiss timepiece shop as it launches its luxury watch brand for the first time at sea.
Brands such as Louis Vuitton, Chanel, and Gucci are being sold on the line’s first standalone shop, a dedicated Luxury Vintage Boutique at sea, promoting responsible fashion by offering luxury handbags, accessories from What Goes Around Comes Around, and one-of-a-kind gifts from Tokens & Icons.
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Reducing its carbon footprint, Carnival Celebration is eliminating plastic bags for its shopping experience and will encourage guests to purchase Carnival-branded reusable shopping bags instead.
In celebrating Carnival’s 50th Birthday, the ship is offering eight distinct collections including a special collection from Miami-based artist, Romero Britto.
The merchandise collections are bringing the cruise line’s bestselling items over its 50-year history to fruition, with inspiration from the ship’s diverse entertainment venues.
Its 50th Birthday merchandise that sold out in March is relaunching and only available on the ship until the end of this year, including the 50th Birthday Monopoly game and “piece of history” souvenirs.
Other Carnival-branded merchandise collections include Miami Celebration, Heroes, Carnival|Sprayground collaboration, Ruby and Sapphire, Signature Hull, and Key Collectors.
Carnival Celebration’s Upcoming Season
The 2022-built ship is arriving in Miami after its 14-day transatlantic voyage from Southampton, UK, on November 20, a day before beginning its year-round offerings and the same day as the ship’s naming ceremony taking place in Miami, featuring Cassidy Gifford as the Godmother.
Beginning this month, Carnival Celebration is sailing six- to eight-night itineraries from PortMiami, exploring the popular Eastern and Western Caribbean destinations of Cozumel, Costa Maya, Amber Cove, San Juan, and Grand Turk.
Carnival Celebration is very similar to her sister Mardi Gras, weighing 180,800 gross tons and with a guest capacity of 5,374 at double occupancy.