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Fred Olsen
Cruise Line
Gains Strong
Sails.
02 Feb
2009 |
Fred Olsen
Cruise Lines’ revenues grew by 22% year-on-year in December 2008 as its upward
trend in bookings bucked the economic downturn. The line has also reported a
good start to 2009, with a record number of calls to its reservations department
on January 5.
In December, call volumes were up 56% and customers booking through
AmadeusCruise were also up 69% year-on-year for the same month. The line is
expecting a further boost with the launch of its second national TV advertising
campaign, running from February to May.
The £425,000 campaign will promote all five ships in its fleet and their
worldwide destinations in a 40-second commercial on channels including ITV1,
Channel 4, Hallmark and Setanta. These channels have been chosen with Fred
Olsen’s target audience – the active over-50s, who make up most of its customers
– in mind.
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